Learning Objectives
Themes
The Advanced Studies Course in Business Culture in the Italian Context is designed to strengthen knowledge of theoretical and contextual factors that influence the role of Italy in the global economy. This objective is reached through educational and teaching activities that investigate the themes of Italian culture, global economic processes, competitive effectiveness and Italian language in order to provide the student with refined analytical skills in the global areas of business and finance necessary for professionals able to understand and manage the complex connections between culture, society and economy. Among the objectives of this course is the education of professionals that demonstrate transversal skills useful for working in Italian and foreign economic and business sectors such that they can successfully create and implement strategies and policies of internationalisation and cooperation between Italy and global markets. For this purpose, lessons will be taught in English and the programme’s focus course – Competitive Effectiveness – will require students to develop a practical and applicable marketing plan together with a local Italian company. Foreign students are required to take two levels of Italian language.