Dipartimento di Economia, Società, Politica / Scuola di Economia
| A.Y. | Academic Discipline | Venue |
|---|---|---|
| 2015/2016 | LM-77 - Classe delle lauree magistrali in Scienze Economico-Aziendali | Urbino |
Learning Objectives
Themes
The aim of the specialisation course in Economics and Business Communication is to create professionals with high-level technical and managerial skills for managing relations between businesses and the market. The course aims on the one hand to develop skills aimed at allowing a continuous future update of knowledge, on the other hand at the acquisition of operational knowledge and skills for the formulation and management of competitive strategies and business marketing aiming at:
• understanding evolution processes of marketing;
• learning concepts, languages and models taken from statistics and IT, aimed at marketing marketing;
• formulation of business’ competitive strategies and strategic marketing choices;
• planning of marketing policies with particular reference to communication policies and optimisation of the internet;
• Coordination of marketing processes, with attention to the optimisation of human resources involved;
• understanding the economic and legislative context.
The teaching methods adopted provide for active student participation, with practising of case discussions, aimed at developing the ability to read and interpret complex texts, communication, relational skills and teamwork, application of studied techniques and problem-solving abilities. The work placements in companies, participation in company visits, the organisation of seminars and talks with marketing managers, and preparation of the thesis are all functional to increasing these skills.
Università Aperta: online e in presenza
Dal 3 al 14 febbraio 2025 — L’incontro con le studentesse e gli studenti delle Scuole secondarie di secondo grado costituisce da oltre venti anni uno degli appuntamenti più qualificanti dell’Università degli Studi di Urbino Carlo Bo. Ti aspettiamo!
How to apply for Marketing and Business Communication
- Admission
- Course with free access
- Application procedure
- You can apply from the 16/07/2015 to the 09/11/2015 . Using the online procedure you can register to fill in the application and pay with PagoPA (Credit Card, PayPal) to complete the payment of the admission fee.
- Online registration
- Online registration Registration guidelines
Information on teaching and research activities
- Contacts
- Prof. Fabio Musso - Coordinatore del Corso di Laurea
- fabio.musso@uniurb.it
- Prof.ssa Laura Gardini - Responsabile Commissione Piani di Studio
- laura.gardini@uniurb.it
Administrative contacts
- Contacts
- 0722 305239 0722 304630 segreteriastudenti.geps@uniurb.it
