Learning Objectives
Themes
The one-year Masters aims to train professionals with the role of coordination, planning and implementation in the cultural information field. This is a growing sector, that ranges from press offices for cultural events and publishing companies to new forms of cultural journalism, especially in digital format. Special attention is aimed at the editorial management of web pages of newspapers and magazines, online journals, and cultural information in new media. The Masters aims to provide suitable tools for a state of the art profession in the cultural information business and market, that also embraces crucial sectors such as e-commerce, cultural tourism and the optimisation of territorial resources. The teaching programme foresees the achievement of a suitable technical preparation for managing digital products, such as electronic magazines, blogs, booktrailers, publishing company and magazine portals and commercial distribution websites for cultural products that also deal with the relative information services. Cultural information, due to the specific nature of the field it works within, is clearly different from other types of journalism and requires a thorough basic preparation, in-depth, updated knowledge of the Italian and international cultural panorama and the ability to translate the training received into projects and products.