Università degli Studi di Urbino Carlo Bo / Portale Web di Ateneo


A.Y.
2015/2016

Learning Objectives

The Masters aims to train professionals who, due to a solid technical preparation, can address challenges in the wine market both in Europe and internationally. The students are provided with inter-disciplinary, theoretical and practical tools required for wine production (vineyard - wine cellar) from healthy plants that produce territorial wines with personality, appreciated for the specific nature of their variety and healthiness, and the development of “ denomination” products and the management of marketing plans and strategies: from SMEs to large-scale distribution on the domestic (European) and international markets. The professional skills acquired via the Masters requires inter-disciplinary training that starts with essentials of agronomy, biology and technology connected with grape growing and wine production investigating the entire wine production procedure. This includes management of wine-making technologies in full observance of environmental protection and the safety of operators and wine consumers; optimisation of modern and traditional wine-making techniques; quality control throughout the production cycle (from raw material to intermediate product to finished wines); safety in the workplace and wine cellar hygiene; knowledge of regulations and legislation governing the production and sale of wines in Europe and worldwide (European law and WTO), together with HACCP techniques throughout the procedure and the concept of agricultural-food safety; recognition of market evolution to adapt production to consumer requirements; efficient information management and optimisation of wine products by using specific promotion and marketing initiatives; efficient use of a second official language of the European Union.

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From May to October 2024 — This is the perfect time to get to know the University of Urbino and its academic offerings up close. Don’t miss the chance to meet the professors and tutors of the degree programs.

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How to apply for Viticulture Science, Enology and Marketing

Admission
Course with limited number of positions
Number of positions
30 available
Admission deadline
Applications due by 10/09/2015
Application procedure
You can apply from the 20/09/2015 to the 10/10/2015 . Using the online procedure you can register to fill in the application and pay with PagoPA (Credit Card, PayPal) to complete the payment of the admission fee.
Online registration
Online registration Registration guidelines

Useful documents and materials

Call for applications download

Information on teaching and research activities

Contacts
Flavio Vetrano
 0722 303398   0722 303399   flavio.vetrano@uniurb.it
Fabio Musso
 0722 305522   fabio.musso@uniurb.it

Administrative contacts

Secretary’s Office
Ufficio Dottorati - Post laurea - Esami di Stato
Via Veterani, 36 - Urbino
Office hours
Monday - Friday from 9.30 am to 13pm
Contacts
 Tel. +39 0722 304637   corsi.postlaurea@uniurb.it

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Università degli Studi di Urbino Carlo Bo
Via Aurelio Saffi, 2 – 61029 Urbino PU – IT
Partita IVA 00448830414 – Codice Fiscale 82002850418
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