The Questionnaire in Market Research: Constructing and Having a Tool Consistent with Research Objectives
Management e auto imprenditorialità
Il partecipante ha frequentato il corso “Il questionario nell’indagine di mercato – Costruire e disporre di uno strumento coerente con gli obiettivi della ricerca.”.
Open KnowledgeDipartimento di Economia, Società, Politica
| A.Y. | ||
|---|---|---|
| 2023/2024 |
Learning Objectives
Themes
The course aims to train students on the preparation of the questionnaire to support market surveys. The questionnaire is a fundamental tool, influencing the quality of the research and the reliability of the information it obtains. Its definition requires particular care and attention, so that it can be functional to the objectives of the research, be it qualitative or quantitative. The process of constructing a questionnaire usually consists of two basic steps:
- identifying, based on the aims of the research and the results to be obtained, the type of questionnaire to be administered;
- choose the type of questions to be used to obtain a specific type of answer and information.
The course aims to provide an in-depth knowledge on the main issues/ problems related to the preparation of the questionnaire, depending on the type of research (qualitative vs. quantitative) and the nature of the objective pursued (exploratory, descriptive, confirmatory).
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8 hours.
The course is delivered in a blended format (in person and online).
7 Maggio 2024 dalle 14:30 alle 18:30
8 Maggio 2024 dalle 9:00 alle 13:00
Questionnaire, Market Research, Survey Tools, Questions, Qualitative Analysis, Quantitative Analysis
The criterion for "passing / fulfilling" consists in participation in the activities for at least 75%.
Ability to provide an appropriate investigative tool to gather useful information to support decision-making.
Analysis, creativity, problem solving, adaptability, ability to communicate.
Open Day online and in person
From May to October 2024 — This is the perfect time to get to know the University of Urbino and its academic offerings up close. Don’t miss the chance to meet the professors and tutors of the degree programs.
How to apply for The Questionnaire in Market Research: Constructing and Having a Tool Consistent with Research Objectives
- Admission
- Course with limited number of positions
- Number of positions
- 20 available
- Admission deadline
- Applications due by
- Useful information
The registration methods will be updated soon.
- Sign up
- Click here to enroll
Information on teaching and research activities
- Contacts
- Elisabetta Savelli
- elisabetta.savelli@uniurb.it
Administrative contacts
- Contacts
- ok@uniurb.it
