Objective of the course is to explore the theme of the strategies and the strategic management of  the enterprises  

The firm as an entrepreneurial strategic formula

1.  Introducing strategy

2.  The macro-environment analysis

3.  The industry and market analysis

4.  The organization’s resources, capabilities and potential

5.  Stakeholder and corporate governance

6.  The organization’s historic and cultural context

7.  Business-level strategy and business models

8.  Corporate-level strategy and diversification

9.  International strategy

10.  Innovation and Entrepreneurship

11.  Methods of pursuing strategies

12.  Strategy evaluation

13.  Strategy development processes

14.  Structural types and organizational systems

15.  Managing strategic change

16.  The practice of strategy

At the end of the course, students must have adequate general and applied knowledge on strategy and strategic management of the company. They must be able to apply the knowledge with independent judgment and to understand and solve problems related to strategic business contexts. Students must also be able to communicate the ideas emerged in the working groups and learn how they can improve in the field of strategic management studies. 

The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

Teaching

Lectures ; Analysis of strategy cases carried out by students of the course by means

of interviews with business owners and managers . 

The lessons will be a research laboratory to compare and discuss " strategic concepts and tools" 

for the formation of top managers .

Attendance

Students wishing to take the exam as attending students must actively attend at least 3/4 of the lessons .

Course books

You can find the educational material provided by the teacher, along with other support activities, within the › blended.uniurb.it Moodle platform

1) Johonson G., Whittington R., Scholes K., Angwin D., Regnér P., Paci A., Strategia. orientare organizzazioni e imprese in un mondo che cambia, Pearson, 2017 (expet chapters 6,10, 12, 16 ) ; 2) Tonino Pencarelli (a cura di), Le crisi d'impresa. Diagnosi, previsione e procedure di risanamento, Franco Angeli, Milano, 2013 , cap. 1 

Assessment

The evaluation takes place through a written test, consisting of 5 open questions on the topics dealt with during the course. The evaluation of the answers will take into account the degree of knowledge of the topic, completeness and clarity of the exhibit.

The student must answer the questions in order to demonstrate:

- to know the concepts studied;

- having mastered the subjects and concepts dealt with during the course;

- to be able to apply such concepts for the purposes of understanding, critical assessment and resolution of situations and problems relating to the economy and business management;

- to be able to expose their arguments strictly and in a limited time using an appropriate and synthetic language.

The time to answer questions is 140 minutes. Assessment of the level of preparation of the student will be done taking into account the assessment of each individual examination question and the work done by the student (if attending) during the year.

Disability and Specific Learning Disorders (SLD)

Students who have registered their disability certification or SLD certification with the Inclusion and Right to Study Office can request to use conceptual maps (for keywords) during exams.

To this end, it is necessary to send the maps, two weeks before the exam date, to the course instructor, who will verify their compliance with the university guidelines and may request modifications.

Course books

1) Johonson G., Whittington R., Scholes K., Angwin D., Regnér P., Paci A., Strategia. orientare organizzazioni e imprese in un mondo che cambia, Pearson, 2017 ; 2) Tonino Pencarelli (a cura di), Le crisi d'impresa. Diagnosi, previsione e procedure di risanamento, Franco Angeli, Milano, 2013 , cap. 1 

Assessment

The evaluation takes place through a written test, consisting of 5 open questions on the topics dealt with during the course. The evaluation of the answers will take into account the degree of knowledge of the topic, completeness and clarity of the exhibit.

The student must answer the questions in order to demonstrate:

- to know the concepts studied;

- having mastered the subjects and concepts dealt with during the course;

- to be able to apply such concepts for the purposes of understanding, critical assessment and resolution of situations and problems relating to the economy and business management;

- to be able to expose their arguments strictly and in a limited time using an appropriate and synthetic language.

The time to answer questions is 140 minutes. Assessment of the level of preparation of the student will be done taking into account the assessment of each individual examination question and the work done by the student (if attending) during the year.

Disability and Specific Learning Disorders (SLD)

Students who have registered their disability certification or SLD certification with the Inclusion and Right to Study Office can request to use conceptual maps (for keywords) during exams.

To this end, it is necessary to send the maps, two weeks before the exam date, to the course instructor, who will verify their compliance with the university guidelines and may request modifications.

Doctor Claudia Fraboni and Maria Gabriella Mele will support didactics activities