Objective of the course is to explore the theme of the strategies and the strategic management of  the enterprises  

1. The firm as a strategic formula

2. The determinants of long-term success of the business: strategic coherence

3. The concept of strategy

4. The role of targets in the process of training strategies

5. The managerial process of creation and execution of the corporate strategy . The strategic formulation.

6. The evaluation of the external environment. The competitive analysis and evolution of the industry.

7. The evaluation of resources and competitive position. Strengths, weaknesses, threats and opportunities. The strategic priorities.

8. The basic competitive strategies: cost leadership, differentiation, value of the offer, focusing.

9. The collaboration strategies; merger and acquisition strategies; strategies for outsourcing; offensive and defensive strategies.

10. Competing in international markets.

11. Strategies consistent with the evolution of the sectors.

12. The vertical integration strategies; diversification strategies.

13. The strategies in times of crisis.

14. The implementation of strategies and organizational implications. The role of leadership and corporate culture.

15. The evaluation of strategic performance.

Applying knowledge and understanding : Students should be able to apply their knowledge and understanding and solving problems related to multiple and different contexts that characterize its nature, the different sized companies, using, where necessary even at different disciplinary skills. The methods of educational work in which these results will be achieved will consist of: lectures, testimonies, analysis and discussion of case studies, group work and seminars, preparing drawings on issues of corporate strategy, also applied to case studies.

Making judgments :Students must be able to apply independent judgment with the acquired knowledge and ability to understand and solve strategic problems related to company operations.
Students must also be able to use both at the conceptual level and at the operational knowledge gained self-evaluation skills and abilities discriminated the different application contexts. The methods of educational work in which these results will be achieved will consist of: lectures, testimonies, analysis and discussion of case studies, group work and seminars, preparing drawings on corporate strategy issues, also applied to business cases.

Communication skills:  Students must acquire the typical discipline technical language to communicate clearly and unambiguously with specialists stakeholders (managers, academics, experts, ...) and at the same time must be able to develop interpersonal and communication skills not subject specialists. They must be able to communicate the individual ideas and positions that emerged in the working groups which are called to work in the classroom.

The methods of educational work in which these results will be achieved will consist of: lectures, testimonies, analysis and discussion of case studies, group work and seminars, preparing drawings on issues of corporate strategy, also referring to real business environments . Also they will follow teaching approaches in which the direct involvement and interaction with the students will be given priority.Learning skills (learning skills) Students must develop appropriate learning skills to allow them to continue to independently investigate major issues of discipline especially in the workplace in which they will operate. The methods of educational work in which these results will be achieved will consist of: lectures, testimonies, analysis and business case discussions, group work and seminars, preparing drawings on issues of economics and management, focusing on transfer students ability to select and properly use the bibliographical sources

Learning skills : Students must develop appropriate learning skills to allow them to continue to independently investigate major issues of discipline especially in the workplace in which they will operate. The methods of educational work in which these results will be achieved will consist of: lectures, testimonies, analysis and business case discussions, group work and seminars, preparing drawings on issues of economics and management, focusing on transfer students ability to select and properly use the bibliographical sources

The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

Teaching

The course involves the use of different teaching methods :

- frontal lessons;

- Testimonies from managers or entrepreneurs ;

- Company visits ;

- Group work and preparation of papers on case studies on topics of economics and management ;

- Classroom discussions .

In particular, during the course of the group work will be carried out that will see students actively involved in the analysis of the main economic sectors and of representative business strategies of the Italian reality and Marche

Attendance

Students wishing to take the exam as attending students must actively attend at least 3/4

of the lessons .

Course books

You can find the educational material provided by the teacher, along with other support activities, within the › blended.uniurb.it Moodle platform

Text books:

Thompson A.A., Strickland A.J., Gamble J.E., Strategia aziendale, Mc Graw Hill, 2009  

Tonino Pencarelli (slides) 

Assessment

The evaluation takes place through a written test, consisting of 5 open questions on the topics dealt with during the course. The evaluation of the answers will take into account the degree of knowledge of the topic, completeness and clarity of the exhibit.

The student must answer the questions in order to demonstrate:

- to know the concepts studied;

- having mastered the subjects and concepts dealt with during the course;

- to be able to apply such concepts for the purposes of understanding, critical assessment and resolution of situations and problems relating to the economy and business management;

- to be able to expose their arguments strictly and in a limited time using an appropriate and synthetic language.

The time to answer questions is 140 minutes. Assessment of the level of preparation of the student will be done taking into account the assessment of each individual examination question and the work done by the student (if attending) during the year.

Disability and Specific Learning Disorders (SLD)

Students who have registered their disability certification or SLD certification with the Inclusion and Right to Study Office can request to use conceptual maps (for keywords) during exams.

To this end, it is necessary to send the maps, two weeks before the exam date, to the course instructor, who will verify their compliance with the university guidelines and may request modifications.

Course books

You can find the educational material provided by the teacher, along with other support activities, within the › blended.uniurb.it Moodle platform

Text books:

Thompson A.A., Strickland A.J., Gamble J.E., Strategia aziendale, Mc Graw Hill, 2009  

Tonino Pencarelli (slides)

Assessment

The evaluation takes place through a written test, consisting of 5 open questions on the topics dealt with during the course. The evaluation of the answers will take into account the degree of knowledge of the topic, completeness and clarity of the exhibit.

The student must answer the questions in order to demonstrate:

- to know the concepts studied;

- having mastered the subjects and concepts dealt with during the course;

- to be able to apply such concepts for the purposes of understanding, critical assessment and resolution of situations and problems relating to the economy and business management;

- to be able to expose their arguments strictly and in a limited time using an appropriate and synthetic language.

The time to answer questions is 140 minutes. Assessment of the level of preparation of the student will be done taking into account the assessment of each individual examination question and the work done by the student (if attending) during the year.

Disability and Specific Learning Disorders (SLD)

Students who have registered their disability certification or SLD certification with the Inclusion and Right to Study Office can request to use conceptual maps (for keywords) during exams.

To this end, it is necessary to send the maps, two weeks before the exam date, to the course instructor, who will verify their compliance with the university guidelines and may request modifications.

Doctor Claudia Fraboni and maria Gabriella mele will support the didactic activities