1) Theoretical understanding of the evolution of the media of communication starting from the mass media untill digital media and the age of convergence.

2) Development of theoretical as well as metodological skills in order to analyze media: their contents, languages, as well as professionalities involved.

3) Development of theoretical and pragmatical tools that are usefull in order to understand the evolution of brand with particular reference to brand communication and brand communicative features.

4) Analysis of 'Made in Italy': historical development, and case studies analysis

1) Birth of mass communication.

2) Major theories that have analyzed media in the last Century

3) Theoretical meaning of brand in complex societies

4) Evolution of the concept of 'Made in Italy' with particular reference to its communicative features.

1) To understand the evoltion of mass media through the acquisition of theoretical and pragmatical competences that allow to better understand the historical and sociological problematics that have characterized the evolution from modern to post-moder until the digital age.

Furthermore students will be able to frame and understand, in its sociological and historical evolution, the meanings of brand and brand communication with particular reference to the 'Made in Italy' phenomen.

1.1 In order to develop these competences students will have to regularly attend classes and take part in class discussions, class presentations as well as excercise classes. Attendance and partecipation is highly required.

2) Students will gain a methodological understanding that will allow them to make sense and consciuously practice the different media of communication as well as the different brands so to be effective and skilled users.

2.1 In order to develop these competences students will have to regularly attend classes and take part in class discussions, class presentations as well as excercise classes. Attendance and partecipation is highly required.

3) Developing a critical knowldge and understanding related to the current transformations related to globalization and to the digital age.

3.1. These capabilities are better developed when students dialectically interact with the teacher.

4) Students will be finally stimulated to develop their communicative skills through specific activities.

4.1 Students communication competences and skills will be stimulated through organized in class activities.

5) Students will be guided to adopt a critical - both complex and pragmatic - point of view over the media and brands.

5.1. This competence will be stimulated thourgh in class discussion together with other fellow students and the teacer.

The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

There will be various moments of in-depth analysis provided by experts and in class activities. Audiovisual materials are usually projected and commented during classes.

Teaching

Lectures. Audiovisual materials, in class activities.

Attendance

In order to be considered full-attending students, students have to be in class to the 2/3 of the classes.

Study the suggested books

Take part in class discussion and in class activities.

Course books

Laura Minestroni, Il Manuale della marca, Fausto Lupetti Editore, Bologna, 2010

Denis McQuail, Sociologia dei Media, Il Mulino, Bologna, 2007

Gian Luca Gregori (a cura di), Made in Italy. Una lettura critica fra eredi virtuosi e dissipatori, Il Mulino, Bologna, 2016

Assessment

The exam will be held through an individual interview based on textbooks suggested. The aim is to evaluate both student's comprehension of the content and his ability in reworking concepts and in argumenting. It is possibile to present a written document on a topic agreed with the teacher. 

Excellent grades will be given in presence of: a good critical perspective and in depth study; knowing how to link among them the main subjects addressed during the course; the use of an appropriate language.

Good grades will be given in presence of:  good mnemonic knowledge of the contents; a relatively good critical perspective and connection skills related to the treated topics; the use of appropriate language.

Sufficient grades will be given in presence of: the achievement of a minimal knowledge on the treated themes, even in presence of some gaps; the use of a not appropriate language.

Negative grades will be given in presence of: a difficult orientation related to the the treated topics; knowledge gaps; the use of a not appropriate language.

Disability and Specific Learning Disorders (SLD)

Students who have registered their disability certification or SLD certification with the Inclusion and Right to Study Office can request to use conceptual maps (for keywords) during exams.

To this end, it is necessary to send the maps, two weeks before the exam date, to the course instructor, who will verify their compliance with the university guidelines and may request modifications.

Attendance

Study the suggested books

Course books

Laura Minestroni, Il Manuale della marca, Fausto Lupetti Editore, Bologna, 2010

Denis McQuail, Sociologia dei Media, Il Mulino, Bologna, 2007

Gian Luca Gregori (a cura di), Made in Italy. Una lettura critica fra eredi virtuosi e dissipatori, Il Mulino, Bologna, 2016

Mauro Ferraresi (a cura di), Bello, buono e ben fatto. Il fattore made in italy, Guerini Next, MIlano, 2014

Assessment

The exam will be held through an individual interview based on textbooks suggested. The aim is to evaluate both student's comprehension of the content and his ability in reworking concepts and in argumenting. It is possibile to present a written document on a topic agreed with the teacher. 

Excellent grades will be given in presence of: a good critical perspective and in depth study; knowing how to link among them the main subjects addressed during the course; the use of an appropriate language.

Good grades will be given in presence of:  good mnemonic knowledge of the contents; a relatively good critical perspective and connection skills related to the treated topics; the use of appropriate language.

Sufficient grades will be given in presence of: the achievement of a minimal knowledge on the treated themes, even in presence of some gaps; the use of a not appropriate language.

Negative grades will be given in presence of: a difficult orientation related to the the treated topics; knowledge gaps; the use of a not appropriate language.

Disability and Specific Learning Disorders (SLD)

Students who have registered their disability certification or SLD certification with the Inclusion and Right to Study Office can request to use conceptual maps (for keywords) during exams.

To this end, it is necessary to send the maps, two weeks before the exam date, to the course instructor, who will verify their compliance with the university guidelines and may request modifications.