The course aims to provide the basics for understanding the operation of the business , its various forms and ways in which it relates to the different environmental contexts , including various models of capitalism ; Secondly , the course introduces the main issues , the main approaches and analytical and managerial tools inherent in the formulation of corporate strategy and business strategy , as well as the organizational and operational management business , with a focus on industrial organizations . At the end of the course students will have acquired the conceptual and methodological tools to understand the structure and the complex dynamics affecting the business entity and will have assimilated an organic and evolutionary vision of itself and of its development . 

Introduction: ENTERPRISE and service sector

PART I: BUSINESS ENVIRONMENT, MARKET

1. The evolution of the relationship between business and competitive environment (Brief)

2. The variety of national and sectoral contexts

3. The size and variety of business governance

4. The variety of businesses: the resource-based theory

PART II: THE DEVELOPMENT OF ENTERPRISE: STRATEGY AND ORGANIZATIONAL PROCESSES

5. Business development: strategies, models and tools for growth

6. The analysis for the strategic choices

7. The corporate strategies: main types and methods of implementation

8.The turnaround strategies and coping of corporate crisis

9. Business strategies

10. The organizational design choices

11. The government of people in organizations. Management approaches of human resources

12. The Financing for Development

13. The strategic performance

PART III: THE MODERN MANAGEMENT OF THE FIRM

14. The internationalization

15. Social Responsibility and Sustainability

16. The innovation

17. The production systems and the production

18. The logistics and supply chain management

19. The marketing and commercial distribution

Knowledge and understanding (knowledge and understanding) Students must acquire adequate knowledge and an effective capacity of understanding of contexts and management models of the economy and its management. Applying knowledge and understanding (applying knowledge and understanding) Students must be able to apply their knowledge and understanding and solving problems related to multiple and different contexts that characterize its nature, the different sized companies, using, where necessary, also to different disciplinary skills. Making judgments (Making judgments) Students must know how to use both at the conceptual level and at the operational knowledge gained self-evaluation skills and abilities discriminated the different application contexts. Communication skills (communication skills) Students must acquire the typical discipline technical language to communicate clearly and unambiguously with specialists stakeholders (managers, academics, experts, ...) and at the same time must be able to develop interpersonal and communication skills with non-specialists. Learning skills (learning skills) Students need to develop appropriate learning skills to allow them to continue to independently investigate major issues of discipline especially in the workplace in which they will operate.

The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

Teaching

  

The course envisages the use of different teaching methods:

- frontal lessons;

- testimonials by managers and entrepreneurs;

- group work and drafting of case studies on business and management issues;

- classroom discussions.

In particular, during the course will be carried out group work that will see students actively involved in the analysis of the main economic sectors or companies representing the Italian reality and the Marche Region.

Attendance

Lectures , group work and case studies presented .

Course books

You can find the educational material provided by the teacher, along with other support activities, within the › blended.uniurb.it Moodle platform

Annalisa Tunisini, Tonino Pencarelli, Luca Ferrucci, Economia e management delle imprese, strategie e strumenti per la competitività e la gestione aziendale. Hoepli, Milano, 2014 (esclusi i capitoli 1, 4, 13 e 20).  

Reading on service management a cura di Tonino Pencarelli

Assessment

The evaluation takes place through a written test, consisting of 5 open questions on the topics dealt with during the course. The evaluation of the answers will take into account the degree of knowledge of the topic, completeness and clarity of the exhibit.

The student must answer the questions in order to demonstrate:

- to know the concepts studied;

- having mastered the subjects and concepts dealt with during the course;

- to be able to apply such concepts for the purposes of understanding, critical assessment and resolution of situations and problems relating to the economy and business management;

- to be able to expose their arguments strictly and in a limited time using an appropriate and synthetic language.

The time to answer questions is 140 minutes. Assessment of the level of preparation of the student will be done taking into account the assessment of each individual examination question and the work done by the student (if attending) during the year.

Disability and Specific Learning Disorders (SLD)

Students who have registered their disability certification or SLD certification with the Inclusion and Right to Study Office can request to use conceptual maps (for keywords) during exams.

To this end, it is necessary to send the maps, two weeks before the exam date, to the course instructor, who will verify their compliance with the university guidelines and may request modifications.

Course books

Annalisa Tunisini, Tonino Pencarelli, Luca Ferrucci, Economia e management delle imprese, strategie e strumenti per la competitività e la gestione aziendale. Hoepli, Milano, 2014 (esclusi i capitoli 1, 13, 20).  

Readings on service management a cura di Tonino Pencarelli

Assessment

The evaluation takes place through a written test, consisting of 5 open questions on the topics dealt with during the course. The evaluation of the answers will take into account the degree of knowledge of the topic, completeness and clarity of the exhibit.

The student must answer the questions in order to demonstrate:

- to know the concepts studied;

- having mastered the subjects and concepts dealt with during the course;

- to be able to apply such concepts for the purposes of understanding, critical assessment and resolution of situations and problems relating to the economy and business management;

- to be able to expose their arguments strictly and in a limited time using an appropriate and synthetic language.

The time to answer questions is 140 minutes. Assessment of the level of preparation of the student will be done taking into account the assessment of each individual examination question and the work done by the student (if attending) during the year.

Disability and Specific Learning Disorders (SLD)

Students who have registered their disability certification or SLD certification with the Inclusion and Right to Study Office can request to use conceptual maps (for keywords) during exams.

To this end, it is necessary to send the maps, two weeks before the exam date, to the course instructor, who will verify their compliance with the university guidelines and may request modifications.

Doctor Claudia Fraboni and Maria Gabriella Mele will support the didacticts activities