Università degli Studi di Urbino Carlo Bo / Portale Web di Ateneo


BUSINESS ECONOMICS AND MANAGEMENT
ECONOMIA E GESTIONE DELLE IMPRESE

A.Y. Credits
2020/2021 8
Lecturer Email Office hours for students
Marco Cioppi
Teaching in foreign languages
Course with optional materials in a foreign language
This course is entirely taught in Italian. Study materials can be provided in the foreign language and the final exam can be taken in the foreign language.

Assigned to the Degree Course

Modern Languages and Civilisations (L-11)
Curriculum: AZIENDALE
Date Time Classroom / Location
Date Time Classroom / Location

Learning Objectives

This course aims to provide the basic knowledge needed to understand the functioning of business companies. We will discuss the organizational and managemental processes behind the different functional areas around which the business activity is structured and the modalities through which companies achieve their integrated and dynamic management. Our focus will be on the use of new technologies and the Internet in business management.

Program

  • The relationship between businesses and competitive environment
  • The variety of national sectoral contests 
  • The variety in dimension and governance of businesses
  • Company development:  strategies, models and tools for growth
  • Analysis of strategic choices
  • Corporate strategies: main types
  • Business strategies
  • Choices of organizational design
  • Development in foreign markets
  • Technological innovation
  • Production and production system 
  • Managing marketing processes 
  • Learning Achievements (Dublin Descriptors)

    Students will have a basic preparation in the field of business management and will understand which methodological tools and which skills are needed to operate successfully in different business contexts. 

    Teaching Material

    The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

    Didactics, Attendance, Course Books and Assessment

    Didactics

    Lectures, discussion of study cases and company statements

    Course books

    Tunisini A., Pencarelli T., Ferrucci L., 2014, Economia e Management delle Imprese: Strategie e Strumenti per la Competitività e la Gestione aziendale.

    Chapters: 1, 3, 4, 5, 6, 7, 9, 10, 14, 16, 17, 18, 19.

    Texts and slides that replace some parts of the recommended books will be provided in class

    Assessment

    The expected learning outcomes will be evaluated through a written test (open and closed questions). The time available to answer the questions is 1 hour.

    The evaluation criteria are the following: the level of mastery of knowledge, the degree of completeness of the answer, as well as its contextualization within the general program of the course, and the degree of explanatory adequacy. Notably, each of these criteria will be evaluated and based on a scale of assessments. Within this scale, particular weight will be assigned to the level of mastery of knowledge, and the degree of adequacy, completeness, and articulation of the answers. This adopted method is justified by the need to understand the level of learning of both the theoretical basis and reasoning skills of students.

    In particular, the attending students must demonstrate to have acquired full knowledge of the concepts (corresponding to 50% of the overall assessment), to have achieved an adequate degree of completeness and articulation of the answers (corresponding to 30% of the overall assessment), to be able to elaborate and provide proper answers by applying the concepts acquired during the analysis and the critical evaluation of case studies and workgroups (corresponding to 20% of the overall assessment).

    The vote is expressed in thirtieths.

    Additional Information for Non-Attending Students

    Course books

    Tunisini A., Pencarelli T., Ferrucci L., 2014, Economia e Management delle Imprese: Strategie e Strumenti per la Competitività e la Gestione aziendale.

    Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 12, 13, 14, 16, 17, 18.

    Cioppi M., 2011, PMI e nuove tecnologie della comunicazione: applicazioni gestionali ed implicazioni strategiche, Franco Angeli, Milano.

    Assessment

    The expected learning outcomes will be evaluated through a written test (open and closed questions). The time available to answer the questions is 1 hour.

    The evaluation criteria are the following: the level of mastery of knowledge, the degree of completeness of the answer, as well as its contextualization within the general program of the course, and the degree of explanatory adequacy. Notably, each of these criteria will be evaluated and based on a scale of assessments. Within this scale, particular weight will be assigned to the level of mastery of knowledge, and the degree of adequacy, completeness, and articulation of the answers. This adopted method is justified by the need to understand the level of learning of both the theoretical basis and reasoning skills of students.

    In particular, the attending students must demonstrate to have acquired full knowledge of the concepts (corresponding to 50% of the overall assessment), to have achieved an adequate degree of completeness and articulation of the answers (corresponding to 30% of the overall assessment), to be able to elaborate and provide proper answers by applying the concepts acquired during the analysis and the critical evaluation of case studies and workgroups (corresponding to 20% of the overall assessment).

    The vote is expressed in thirtieths.

    « back Last update: 20/11/2020

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