Università degli Studi di Urbino Carlo Bo / Portale Web di Ateneo


APPLIED LINGUISTICS
LINGUISTICA APPLICATA

Introduction to linguistics and the language of advertising
Introduzione alla linguistica e analisi del linguaggio pubblicitario

A.Y. Credits
2021/2022 8
Lecturer Email Office hours for students
Gloria Cocchi students need to book office hours via email
Teaching in foreign languages
Course with optional materials in a foreign language English
This course is entirely taught in Italian. Study materials can be provided in the foreign language and the final exam can be taken in the foreign language.

Assigned to the Degree Course

Modern Languages and Civilisations (L-11)
Curriculum: AZIENDALE
Date Time Classroom / Location
Date Time Classroom / Location

Learning Objectives

The main aim of this course is an introduction to linguistics in its various aspects; therefore we will provide students with the basic concepts of phonetics and phonology, morphology and syntax in a comparative perspective, i.e. by comparing the Italian and English data with those of the most well-known foreign languages. We will also discuss phenomena related to the acquisition of mother tongue (L1) and foreign languages (L2). Finally we will analyse the main linguistic and stylistic devices employed in advertising language.

Program

1 Introduction

1.1. What is linguistics

1.2. Properties of natural languages

1.3. L1 acquisition

1.4. Principles and parameters

1.5. L2 acquisition

2 Phonetics and phonology

2.1. Classification of sounds

2.2. Sounds and phonemes, allophones, minimal pairs

2.3. Some phonological rules

2.4. The syllable

3 Morphology

3.1. Root and inflection

3.2. Derivation

3.3. Composition

4 Italian and English Syntax

4.1. Phrases; tests of constituency

4.2. The structure of phrases; X-bar theory

4.3. Passive, subordinate and interrogative clauses

5. Advertising language

5.1. Stylistic strategies

5.2. syntactic strategies

5.3. Lexical strategies

Learning Achievements (Dublin Descriptors)

a) Knowledge and understanding: At the end of the course, students will have acquired the basic concepts of L1 acquisition, phonology, morphology and syntax. They will also have achieved a good competence in the formal analysis of the Italian language in its main aspects.

b) Applied knowledge and understanding: Students will be able to compare the formal aspects of Italian and the foreign languages they ??study, in order to be facilitated in their L2 learning process. They will also be able to apply the acquired formal skills to the study of languages for specific purposes, ??such as advertising language.

c) Autonomy of judgment: Students should be able to reflect critically and independently on linguistic peculiarities characterizing Italian and other languages, and recognize the relevant grammatical categories for the explanation of the various linguistic phenomena.

d) Communication skills Communication skills: Students will be required to master the linguistic means of expression and identify the effective communication strategies typical of advertising language.

e) Ability to learn: Students will develop formal reasoning skills to correctly interpret linguistic productions in Italian and in the foreign languages ??studied.

Teaching Material

The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

Didactics, Attendance, Course Books and Assessment

Didactics

Frontal classes (online classes in case of sanitary emergency)

Course books

Graffi, G. e Scalise, S. "Le lingue e il linguaggio", Il Mulino, Bologna (2002) [chapters 1, 2, 3, 4, 5, 11]

Cocchi, G. Basic English Syntax, FrancoAngeli, Milano, 2019

(alternatively: Donati C., La Sintassi, Il Mulino, Bologna, 2008)

Extra-material on:

The syllable

Advertising language (4 files)

Assessment

Written or online test with 8 open-ended questions. Evaluation: up to 4 points for each answer

Additional Information for Non-Attending Students

Attendance

Students are advised to contact the lecturer before the exam

Course books

Graffi, G. e Scalise, S. "Le lingue e il linguaggio", Il Mulino, Bologna (2002) [chapters 1, 2, 3, 4, 5, 11]

Cocchi, G. Basic English Syntax, FrancoAngeli, Milano, 2019

(alternatively: Donati C., La Sintassi, Il Mulino, Bologna, 2008)

Extra-material on:

The syllable

Advertising language (4 files)

Assessment

Written or online test with 8 open-ended questions. Evaluation: up to 4 points for each answer

« back Last update: 20/07/2021

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