Learning Objectives
Themes
The course, conducted entirely in English, has its main aims in two sectors: linguistic and corporate. With regard to language, the goal is to improve language skills in the students and to develop their specialised business language, in order to achieve the Business English Certificate (Level B2). For students with previous knowledge of economic language, level C1 will be the target. Attention will also be placed on the necessary skills for implementing internationalisation strategies and sales techniques on the international market (Import-Export). The study of management techniques in import-export will be accompanied by a reflection on the ability to understand relations between markets and cultures and adapt sales strategies to specific cultural features.