Università degli Studi di Urbino Carlo Bo / Portale Web di Ateneo


A.Y. Location
2019/2020 Urbino

Learning Objectives

The course is designed to strengthen knowledge of theoretical and contextual factors of the digital trasformation and and its implications in communicating, with a particular focus on Italy. In this program we offer you a close-up of digital media culture, politics & society, digital strategies in advertisement and social media marketing, exploring new interactive and participatory practices of social and mobile communication toward citizens, audience and consumers.

Successful participants in this course will acquire skills needed in the in culture and digital communication in global society, with a focus on the strategic issues faced by media, adverstisement and public institutions.

COURSE TITLES AND CREDITS

1) Communication and Digital Culture (SPS/08) - 9 CFU
2) Intro to Global Studies: Globalization, Society and Politics (SPS/07) - 9 CFU
3) Elective courses, select one:
    a) Principles of Marketing (SECS-P/01) - 9 CFU
    b) Global Political Economics (SECS-P/01) - 9 CFU
    c) Advertising (SPS/08) - 9 CFU
4)  Elective courses, select one:
    d) Global Studies Project (SPS/07) - 9 CFU
    e) Buyer Behaviour (SPS/08) - 9 CFU
    f)  Social Media Marketing (SPS/08) - 9 CFU
5) Elective courses, select one:
    g) Visual Culture (SPS/08) - 9 CFU
    h) Global Political Economics (SECS-P/01) - 9 CFU
 

The conferral of the certificate requires that the student is positively evaluated in each course taken.  All tests will be held in English.

The Advanced Studies Course is designed by the University of Urbino Carlo Bo in collaboration with the Villanova University (Pennsylvania, U.S.A.) – Department of Communication, Department of Marketing e Department of Global Studies

How to apply for Communication, Society and Marketing in the Italian Context – COSMIC

Admission
Course with limited number of positions
Number of positions
60 available
Admission deadline
Applications due by 12/07/2019
Useful information

Access Requirements:

  • Adequate knowledge of English language is required in order to successfully work in an English speaking academic environment. The scientific committee will confirm this level of knowledge for non-Anglophone students with B2 level certification of spoken and written English (according to the European Common Framework for Languages) and a C1 level in reading skills. The scientific committee recognises IELTS or Cambridge Exams, or documented attestation of native-speaker ability;
  • Presentation of curriculum related to the university career or to another institution of post-secondary education with specialization in economics, in business studies, in economic history, in Italian cultural studies, political sciences and other sectors judged congruous by the commission that will operate the selection;
  • As a preferential criterion for the international agreement signed between the University of Urbino and Villanova University: certification of a Transcript attesting attendance at Villanova University - Department of Communication, Department of Marketing or Department of Global Studies.
Application procedure
You can apply from the 22/07/2019 to the 10/08/2019 . Using the online procedure you can register to fill in the application and pay with PagoPA (Credit Card, PayPal) to complete the payment of the admission fee.
Online registration
Online registration Registration guidelines
Tuition fees

The total amount of the tuition fee is 1.000,00 euro to be paid in a single instalment by 24.00 (Italian local time) on 10th August 2019.

Useful documents and materials

Elenco ammessi download

Information on teaching and research activities

Organizzazione

Director of the Course

Giovanni Boccia Artieri 

Contacts
Giovanni Boccia Artieri
  giovanni.bocciaartieri@uniurb.it

Administrative contacts

Secretary’s Office
Ufficio Dottorati - Post laurea - Esami di Stato
Via Veterani, 36 - Urbino
Office hours
Monday - Friday from 9.30 am to 13pm
Contacts
 Tel. +39 0722 304631 / +39 0722 304632 / +39 0722 304634 / +39 0722 304635   corsi.postlaurea@uniurb.it

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