Università degli Studi di Urbino Carlo Bo / Portale Web di Ateneo





A.Y. Academic Discipline Venue
2023/2024 L-20 - Classe delle lauree in scienze della comunicazione Urbino

Learning Objectives

The undergraduate course in Information, Media, Advertising (IMP) is built on an educational programme that integrates “knowledge” and “know-how”: theoretical, methodological and practical formation in order to acquire talents and skills that fit professional work in the field of communication. The course is designed to train those who see their future career in media communication, and in particular the fields of news, entertainment, business and cultural-industrial information; advertising, public and private communication at national and global levels; and digital and professional communication in connection with social media.

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Information, media and advertisement (L-20)

The programme forges professional figures with sufficiently specific skills that will enable them to enter into the world of work.

The main professional profiles that the course caters to include: communication assistant, PR assistant, public communicator, copywriter, multimedia expert, media planning expert, event organizer, publicist, editor, editor in chief, researcher particularly in the fields of communication and media studies, content and community manager for websites and social networks, social media manager.

The study programme is as follows:
- it includes no more than 20 exams;
- it is built around courses and other educational activities (interdisciplinary seminars, meetings with experts, project work, etc.) led by specialized teachers and professionals from the world of communication;
- an internship in the field.

The curricula
• Advertising Communication: this curriculum creates competence in the area of advertising creativity, in addition to understanding in the areas of culture and communication, with a strong orientation to the innovations introduced with digital media.
• Digital Communication: this curriculum creates competence in the area of digital content production, social media management and analysis, writing and planning for social channels; these skills are transferrable across various professional areas.
• Media and Journalism: this curriculum creates competence in the area of information, forms of entertainment and performance, with a strong connection to the developments connected to digital media in communicative processes.

Advertising and Organizations Communication (LM-59)

• Seminars and events: the course will include meetings, seminars and workshops through the collaboration of experts from the worlds of communication, advertising, the media, the arts and business;

• Practical work: certain communication products realised by students of the course have been presented at festivals, gaining special mentions and other recognition;

• The “Colonia della communicazione”: the degree programme also includes a communication agency through which students have the opportunity to create ad campaigns as commissioned by external businesses and participate in public competitions, with the supervision of lecturers and professionals in the field of communication.

How to apply for Information, media and advertisement

Admission
Course with free access
Useful information

The course has a necessary entry exam using the modality outlined in the course’s Regulation.

Application procedure
You can apply from the 20/07/2023 to the 12/10/2023 . Using the online procedure you can register to fill in the application and pay with PagoPA (Credit Card, PayPal) to complete the payment of the admission fee.
Online registration
Online registration Registration guidelines

Useful documents and materials

Scheda del corso download
Piano degli Studi download
Regolamento del corso download
Scheda unica annuale del corso di studio (SUA-CdS) download

Information on teaching and research activities

Organizzazione

Presidente della Scuola - Prof.ssa Laura Gemini

Referente del corso
Prof.ssa Sabrina Moretti - Email: sabrina.moretti@uniurb.it

Segreteria didattica
Tel. 0722 305720 - Email: scuola.comunicazione@uniurb.it

Servizio stage e tirocini
Tel. 0722 305790 - Email: stage.comunicazione@uniurb.it

Contact your tutor
Tutors are there to help students find their way around and organize their attendance, in order to turn them into active participants in their formative process, and to remove all the obstacles that prevent them from attending all their courses. For information: tutor.comunicazione@uniurb.it
Contacts
Segreteria didattica
 0722 305720   scuola.comunicazione@uniurb.it

Administrative contacts

Help Desk online
Apri un ticket su helpme.uniurb.it
Sportello telefonico
Gli operatori rispondono al +39 0722 303030 dal lunedì al venerdì dalle 9.00 alle 11.00 e il martedì e il giovedì dalle 14.30 alle 16.30
Periodo di chiusura
Dal 12 al 18 agosto 2024 — Chiusura estiva

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