1) Theoretical understanding of brand, branding and brand communication

2) Development of a theoretical and methodological equipment (set of competences and skills) able to analyze the media.

3) Development of a theoretical and methodological equipment (set of competences and skills) able to understand the evolution of brand and brand communication with particular reference to its sociological characteristics.

4) 'Made in Italy'

1) Major theories that have analyzed media in the last Century

2) Theoretical meaning of brand in complex societies

3) Evolution of the concept of 'Made in Italy' with particular reference to its communicative features.

1) To understand the evoltion of brand  through the acquisition of theoretical and pragmatical competences that allow to better understand the historical and sociological problematics that have characterized the evolution of society from modern to post-moder until the digital age.

1.1 In order to develop these competences students will have to regularly attend classes and take part in class discussions, class presentations as well as excercise classes. Attendance and partecipation is highly required.

2) Students will gain a methodological understanding that will allow them to make sense and consciuously practice the different media of communication as well as the different brands so to be effective and skilled users.

2.1 In order to develop these competences students will have to regularly attend classes and take part in class discussions, class presentations as well as excercise classes. Attendance and partecipation is highly required.

3) Developing a critical knowldge and understanding related to the current transformations related to globalization and to the digital age.

3.1. These capabilities are better developed when students dialectically interact with the teacher.

4) Students will be finally stimulated to develop their communicative skills through specific activities.

4.1 Students communication competences and skills will be stimulated through organized in class activities.

5) Students will be guided to adopt a critical - both complex and pragmatic - point of view over the media and brands.

5.1. This competence will be stimulated thourgh in class discussion together with other fellow students and the teacer.

The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

Teaching

There will be various moments of in-depth analysis provided by experts and in class activities. Audiovisual materials are usually projected and commented during classes.

Attendance

In order to be considered full-attending students, students have to be in class to the 75% of the classes.

Study the suggested books

Take part in class discussion and in class activities.

Course books

 Laura Minestroni, Il manuale della marca. Consumatore Cultura Società, Fausto Lupetti Editore, 2010

Assessment

Oral Examination

Disability and Specific Learning Disorders (SLD)

Students who have registered their disability certification or SLD certification with the Inclusion and Right to Study Office can request to use conceptual maps (for keywords) during exams.

To this end, it is necessary to send the maps, two weeks before the exam date, to the course instructor, who will verify their compliance with the university guidelines and may request modifications.

Attendance

Study the suggested books

Course books

Non attending students will study the two following books:

-Mauro Ferraresi, Bello, Buono e ben fatto. Il fattore Made in Italy, Guerini e Associati, 20014

-Laura Minestroni, Il manuale della marca. Consumatore Cultura Società, Fausto Lupetti Editore, 2010

Assessment

Oral Examination

Disability and Specific Learning Disorders (SLD)

Students who have registered their disability certification or SLD certification with the Inclusion and Right to Study Office can request to use conceptual maps (for keywords) during exams.

To this end, it is necessary to send the maps, two weeks before the exam date, to the course instructor, who will verify their compliance with the university guidelines and may request modifications.