LAB. SOCIAL MEDIA MARKETING
LABORATORIO DI SOCIAL MEDIA MARKETING
Google Online Marketing Challenge
Google Online Marketing Challenge
| A.Y. | Credits |
|---|---|
| 2015/2016 | 6 |
| Lecturer | Office hours for students | |
|---|---|---|
| Fabio Giglietto | Monday 11 |
Assigned to the Degree Course
| Date | Time | Classroom / Location |
|---|
Learning Objectives
- Familiarize with social media marketing termonology (CPC, CPM, KPI, ...)
- Understanding and using Google AdWords Dashboard
Program
Devided in groups of up to 5 members, students will compete in the yearly Google Online Marketing Challenge (https://www.google.com/onlinechallenge/).
Learning Achievements (Dublin Descriptors)
- Familiarize with social media marketing termonology (CPC, CPM, KPI, ...)
- Understanding and using Google AdWords Dashboard
Teaching Material
The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it
Supporting Activities
Google Digital Marketing Course: https://www.google.com/onlinechallenge/dmc/
Teaching, Attendance, Course Books and Assessment
- Teaching
-
- Attendance
Due to the objective of the course it is highly suggested to attend up to 75% of the lectures.
- Course books
-
- Assessment
Oral exam. Evaluation of the pre and post-campaign reports
- Disability and Specific Learning Disorders (SLD)
Students who have registered their disability certification or SLD certification with the Inclusion and Right to Study Office can request to use conceptual maps (for keywords) during exams.
To this end, it is necessary to send the maps, two weeks before the exam date, to the course instructor, who will verify their compliance with the university guidelines and may request modifications.
Additional Information for Non-Attending Students
- Teaching
-
- Attendance
-
- Course books
-Cosenza V. (2012). Social Media ROI. Milano: Apogeo.
-Krippendorff K. (2012). Content Analysis. An Introduction to Its Methodology. Third Edition. Thousand Oaks: Sage
- Assessment
-
- Disability and Specific Learning Disorders (SLD)
Students who have registered their disability certification or SLD certification with the Inclusion and Right to Study Office can request to use conceptual maps (for keywords) during exams.
To this end, it is necessary to send the maps, two weeks before the exam date, to the course instructor, who will verify their compliance with the university guidelines and may request modifications.
Notes
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