The course aims to provide knowledge on the internationalization process of firms, about which assumptions and conditions, criteria, strategic and operational choices are analyzed. In particular, strategic and organizational issues related to the selection of foreign countries, the choice of mode of entry and distribution channels, channel relationships at the international level will be deepened. The course also deals with the criteria for a strategic approach to international business planning. Particular attention is directed to the conditions of development of internationalization strategies of small and medium-sized enterprises.

• The evolution of international trade: trends and general scenario of international trade.
• The position of Italian firms in the global competitive environment.
• Internationalization: theories and models for international business development.
• The selection of foreign markets.
• Criteria for the choice of the entry mode.
• The business development planning in foreign markets: budgeting and controlling systems.

The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

Teaching

Lectures, group work, case discussions, business testimonials, seminars.

Course books

1) Musso F. (2013), Strategie e competitività internazionale delle piccole e medie imprese. Un'analisi sul settore della meccanica, Cedam, Padova.

 

2) Materiale didattico (dispense, articoli, casi studio) che verrà distribuito nel corso delle lezioni.

Assessment

Oral examination

Disability and Specific Learning Disorders (SLD)

Students who have registered their disability certification or SLD certification with the Inclusion and Right to Study Office can request to use conceptual maps (for keywords) during exams.

To this end, it is necessary to send the maps, two weeks before the exam date, to the course instructor, who will verify their compliance with the university guidelines and may request modifications.

Teaching

 

Course books

1) Musso F. (2013), Strategie e competitività internazionale delle piccole e medie imprese. Un'analisi sul settore della meccanica, Cedam, Padova.

 

2) Francioni B., Musso F., Pagano A. (2012), "Il ruolo dei consorzi per la valorizzazione del Made in Italy nel mercato indiano", Piccola Impresa/Small Business, n. 3, scaricabile al sito: http://econpapers.repec.org/paper/pramprapa/49757.htm

 

3) Musso F. (2006), “Strategie di internazionalizzazione fra economie distrettuali e filiere estese”, Sinergie, n. 69, scaricabile al sito: http://www.cueim.org (sezione archivio)

Assessment

Oral examination

Disability and Specific Learning Disorders (SLD)

Students who have registered their disability certification or SLD certification with the Inclusion and Right to Study Office can request to use conceptual maps (for keywords) during exams.

To this end, it is necessary to send the maps, two weeks before the exam date, to the course instructor, who will verify their compliance with the university guidelines and may request modifications.