The course has as its object the study of new models of well-being communications, digital environments where you play such communications and deepening the skills necessary for the professionals of these areas to better face the new challenges of the post-modern society. The theoretical and practical training is aimed at providing specific expertise in the analysis and implementation of cultural products in the field of communication of well-being: educational texts, scientific papers, movies, commercials, web-site, community. Students will acquire the capacity to perform analyzes and create some products of communication, informative and influential use the change of attitude in the field of prevention and promotion of physical activity, and in the provision of scientific discovery applications in sports.

The modules of the course program:

1.Multimedia communication: the change of communicative scenarios: from the traditional communication to the communication of new media. 2. Digital publishing and sports: the new languages, media and devices (smartphone, tablet ebook reader ...) and the channels (blogs, webzines, community, social networks). 3.Sport Web Marketing: analysis of the eclipse of traditional marketing 4P (product, place, promotion and price) and their relative exchange with the 3C digital marketing (content, community, commerce). 4. Web 2.0 and sport.  Methods and paradigms to better communicate on the web: the ways in which the communicative architecture becomes effective, participatory user's role, the function of social networks and the redefinition of the parameters through which reach their target. Deepening  websites: from general considerations to the examples of  websites, magazines and social platforms that deal with health and sport.

The analysis by the students of various examples and case histories will move to the considerations on how change the way of thinking, developing and publicizing the content in the network, with the aim to communicate the best competences on health strategies and sport contents.

Students will be able to analyze with independent judgment projects, plans and promotion of well-being programs. That capacity must be exercised in the classroom in the confrontation with the teacher and your fellow students.

Students will be called upon to perform in the classroom communication skills by interacting with applications, trade with fellow students and writing short presentations in preparation for the final exercise.

Students must be in possession of critical skills useful in identifying tools and methodologies of communication of well-being and the functional and adequate sports contexts, simulating action plans, designing a working hypothesis on the field of sport and physical activity.

The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

Teaching is conducted through tutorials, seminar , regular discussions in the classroom. They will be used synthetic and illustrative presentations statements, such as teaching aids to the understanding of the issues examined. The exercises will take advantage of media such as computers, tablets.

Teaching

Exercises, classroom discussion, seminar activity.

There will be a final exercise in groups. The exercise consists in building communication plans related to notions regarding new media, new digital platforms, their role in the communication of well-being and sport on new channels, optimization and positioning of content and their proposition, the case-history on the well-being communication and on the sports communication in the web, the use of the app, the latest- generation devices and the processes of construction of meaning within the network.

Attendance

Students must attend 75% of the lessons and exercises of the course.

Assessment

Final exercise in groups. Exposure of the issues addressed during the educational activities in the form of seminar or classroom discussion. Exposure and assessment of the exercises carried out during the course.

Disability and Specific Learning Disorders (SLD)

Students who have registered their disability certification or SLD certification with the Inclusion and Right to Study Office can request to use conceptual maps (for keywords) during exams.

To this end, it is necessary to send the maps, two weeks before the exam date, to the course instructor, who will verify their compliance with the university guidelines and may request modifications.