BUSINNES ECONOMICS AND MANAGEMENT
ECONOMIA E GESTIONE DELLE IMPRESE
| A.Y. | Credits |
|---|---|
| 2016/2017 | 6 |
| Lecturer | Office hours for students | |
|---|---|---|
| Emanuela Conti |
Assigned to the Degree Course
| Date | Time | Classroom / Location |
|---|
Learning Objectives
- To provide the basic elements for understanding the characters, the operation and the issues of cultural enterprises, focusing on approaches and the analytical tools of management and marketing
- To analyze the main approaches and models for cultural, social and economic henancement of the cultural heritage "widespread"
- To understand the characters of the art restoration companies (turnover, size, organizational, product and processing characteristics, market and sales strategy)
Program
1. Cultural industry, cultural products and the strategic function in cultural enterprises
- The cultural heritage and the cultural products
- The sectors of the cultural industry and the types of
cultural enterprises
- The strategic function in cultural enterprises
2. The pluralistic marketing approach in cultural enterprises: transaction, relationship and experience
- The cultural consumer and the external environment
- The strategic marketing choices: market segmentation and product positioning
- The operational marketing policies: product, price, communication and distribution policies
- Relationship marketing and experiential marketing
3. The henancement of the widespread cultural heritage
- Strategic importance of cultural heritage in the economy and in the society
- An interpretative model of the cultural consumer behavior
- The process of cultural heritage enhancement of a cultural organization
- Analysis of some case studies
4. The characteristics of the art restoration companies
- Characters of the Italina art restoration companies
- Profile of the restorers and characters of art restoration companies in the province of Pesaro and Urbino
Learning Achievements (Dublin Descriptors)
Knowledge and understanding: students must acquire a general understanding of the basic concepts and methodologies of the cultural heritage management. He/she must be able to understand the role of the marketing function in the communication an business processes and the contextual factors that determine its importance.
- Knowledge and understanding of applied: the student must know how to apply the principles, methods and techniques to specific management problems of cultural enterprises and of art restoration companies.
- Making judgments: students must be able to understand the most appropriate approach to be adopted in different application contexts and to evaluate the strengths and weaknesses of the strategies that may be adopted.
- Communication skills: the student must be able to present solutions to a marketing and management problem in the cultural enterprises and art restoration comapanies clearly and effectively, with an appropriate language, following rigorous patterns.
- Learning skills: the student must be able to read and understand basic texts and specialized articles on topics of cultural marketing and management.
Teaching Material
The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it
Teaching, Attendance, Course Books and Assessment
- Teaching
- Lectures
- Project work on art restoration companies
- Attendance
Frequency of at least 3/4 of the lessons.
- Course books
- Rispoli M., Brunetti G. (2009), Economics and Management of cultural enterprises, Bologna, Il Mulino (some chapters recommended by the teacher).
- Conti E. (2014) The enhancement of the widespread cultural heritage. Some proposals for the enhancement of the Maritime Museum and of the Theatre "La Piccola Ribalta" of Pesaro, Trento, Tangram scientific editions (some chapters recommended by the teacher).
- Assessment
- Oral exam
- A short essay prepared by the group on the project work
- Disabilità e DSA
Le studentesse e gli studenti che hanno registrato la certificazione di disabilità o la certificazione di DSA presso l'Ufficio Inclusione e diritto allo studio, possono chiedere di utilizzare le mappe concettuali (per parole chiave) durante la prova di esame.
A tal fine, è necessario inviare le mappe, due settimane prima dell’appello di esame, alla o al docente del corso, che ne verificherà la coerenza con le indicazioni delle linee guida di ateneo e potrà chiederne la modifica.
Additional Information for Non-Attending Students
- Course books
- Rispoli M., Brunetti G. (2009), Economics and Management of cultural enterprises, Bologna, Il Mulino (some chapters recommended by the teacher).
- Conti E. (2014) The ehancement of the widespread cultural heritage. Some proposals for the enhancement of the Maritime Museum and of the Theatre "La Piccola Ribalta", Trento, Tangram scientific editions (some chapters recommended by the teacher).
- Assessment
Oral exam
- Disabilità e DSA
Le studentesse e gli studenti che hanno registrato la certificazione di disabilità o la certificazione di DSA presso l'Ufficio Inclusione e diritto allo studio, possono chiedere di utilizzare le mappe concettuali (per parole chiave) durante la prova di esame.
A tal fine, è necessario inviare le mappe, due settimane prima dell’appello di esame, alla o al docente del corso, che ne verificherà la coerenza con le indicazioni delle linee guida di ateneo e potrà chiederne la modifica.
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