ENGLISH LANGUAGE II
LINGUA INGLESE II
Word Formation and Language of Advertisibg and Marketing
Word Formation and Language of Advertising and Marketing
| A.Y. | Credits |
|---|---|
| 2016/2017 | 8 |
| Lecturer | Office hours for students | |
|---|---|---|
| John Edward Taylor |
Assigned to the Degree Course
| Date | Time | Classroom / Location |
|---|
Learning Objectives
English is the world's most hybrid language. It's history and make up crosses many languages and cultural broders and has become a "global" language. Due to this eclectic capacity, English has a fundamentak role in advertising and marketing.
The course will briefly examine its history and word formation, leading to an analysis of the language of advertising and marketing with its wordplay, attention seeking devices,figurative language and special forms.
Program
Bried history of English
Varieties of English
English Word Formation
Abbreviations
Blending / Compounding
Conversion
Collocations
Phrasals in business
English in Advertising and Marketing.
Bridging Courses
none.
Learning Achievements (Dublin Descriptors)
By the end of the course students should have:
A knowledge and understanding of the make up of English as used
in advertising and marketing
Should be able to apply this knowledge to business situations.
Should be able to make judgements and communicate the language learnt
Should have the necessarylearning skilld to understand, listen,read and write typical business situations.
Teaching Material
The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it
Supporting Activities
Lettori and collaboratori will hold group tutorage to help and develope linguistic competences in a corporate context.
Teaching, Attendance, Course Books and Assessment
- Teaching
lectures and seminars.
- Attendance
Wherever possible students should attend lessons and tutorials.
- Course books
Notes (dispensa) compiled by the course leader(Prof John Taylor). ( Information will be given during the first lesson)
JOHN llison,Jeremy Townend with Paul Emmerson
The Business 2.0 ( B2 Upper Intermediate) -Macmillan -2013
John Taylor, Elisabetta Zazzeroni - Mailing.Internet Business Writing
ARAS Ed. - Fano - 2014
- Assessment
Written and oral exams in English.
The oral exan(Monografico) will be based on the Taylor notes(dispensa)
and the introduction of Mailing-Internet Business Writing.
- Disability and Specific Learning Disorders (SLD)
Students who have registered their disability certification or SLD certification with the Inclusion and Right to Study Office can request to use conceptual maps (for keywords) during exams.
To this end, it is necessary to send the maps, two weeks before the exam date, to the course instructor, who will verify their compliance with the university guidelines and may request modifications.
Additional Information for Non-Attending Students
- Teaching
Non attending students should get in touch with the course leader
Prof.John Taylor
jtmedia@alice.it
Notes
The course will be taught entirely in Emglish. The final exams and bibliography are in English.
| « back | Last update: 16/10/2016 |
