Università degli Studi di Urbino Carlo Bo / Portale Web di Ateneo


ENGLISH LANGUAGE II
LINGUA INGLESE II

Word Formation and Language of Advertisibg and Marketing
Word Formation and Language of Advertising and Marketing

A.Y. Credits
2016/2017 8
Lecturer Email Office hours for students
John Edward Taylor

Assigned to the Degree Course

Foreign Languages and Cultures (L-11)
Curriculum: LINGUISTICO AZIENDALE
Date Time Classroom / Location

Learning Objectives

English is the world's most hybrid language. It's history and make up crosses many languages and cultural broders and has become a "global" language. Due to this eclectic capacity, English has a fundamentak role in advertising and marketing.

The course will briefly examine its history and word formation, leading to an analysis of the language of advertising and marketing with its wordplay, attention seeking devices,figurative language and special forms.

Program

Bried history of English

Varieties of English

English Word Formation

Abbreviations

Blending / Compounding

Conversion

Collocations

Phrasals in business

English in Advertising and Marketing.

Bridging Courses

none.

Learning Achievements (Dublin Descriptors)

By the end of the course students should have:

A knowledge and understanding of the make up of English as used

in advertising and marketing

Should be able to apply this knowledge to business situations.

Should be able to make judgements and communicate the language learnt

Should have the necessarylearning skilld to understand, listen,read and write typical business  situations.

Teaching Material

The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

Supporting Activities

Lettori and collaboratori will hold group tutorage to help and develope linguistic competences in a corporate context.


Teaching, Attendance, Course Books and Assessment

Teaching

 lectures and seminars.

Attendance

Wherever possible students should attend lessons and tutorials.

Course books

Notes (dispensa) compiled by the course leader(Prof John Taylor). ( Information will be given during the first lesson)

JOHN llison,Jeremy Townend with Paul Emmerson

The Business 2.0 ( B2 Upper Intermediate) -Macmillan -2013

John Taylor, Elisabetta Zazzeroni - Mailing.Internet Business Writing

ARAS Ed. - Fano - 2014

Assessment

Written and oral exams in English.

The oral exan(Monografico) will be based on the Taylor notes(dispensa)

and the introduction of Mailing-Internet Business Writing.

Additional Information for Non-Attending Students

Teaching

Non attending students should get in touch with the course leader

Prof.John Taylor

jtmedia@alice.it

Notes

The course will be taught entirely in Emglish. The final exams and bibliography are in English.

« back Last update: 16/10/2016

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