This course is ardesse to all those who, having already developed a specific knowledge of tecnica sport language decoding, want to learn more about teorie and techniques of the new media, in order to find an occupation as coordinators and operators in the communication area of sport societies or oftelevision networks.

The role of the communication area coordinator of a sport society; communication through electronic media. The creation of an information website. Pay-tv and monothematic sport channels of sport societies

Knowledge and understanding skills: Said course gives students a foundation on the management of a sports organization. Particular attention is paid to the study of the new media and the influence they have on processes related to the programming and promotion of sporting events. The didactic work through which the course aims to achieve its goals includes: frontal lessons on basic issues, use of visual materials, as well as analysis and verification of managerial processes. To this end, meetings and discussions with scholars and professionals in the sector are planned.

Applied knowledge and understanding skills: Students will have to master basic skills concerning the main approaches and key meanings of a management organization operating in sports. Furthermore, they will have to familiarize with media communication and promotion channels.

Independent thinking: Students shall understand and apply marketing event techniques through the ability to promote an event based on public relations and promotional strategies. Understanding of group dynamics and processes and the ability to use various leadership techniques and strategies to reach group goals areessential. Briefing and de-briefing

Communicative Skills: At the end of the course, students shall have adequate competence in the use of scientific language. In addition, after carefully studying the teaching materials, studentsshall be able to explain the rules and dynamics governing the management processes associated with the management of a sports organization.

Learning skills: Students shall develop appropriate learning skills to expand the knowledge acquired during the course, not only with regard to the didactic aspect, but also in relation to the media and the understanding of the functions of sports marketing.

The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

Course books

S. Cherubini, Il Marketing sportive. Analisi, strategie, strumenti (Sport Marketing. Analysis, strategies, instruments), Milano, Franco  Angeli;

Comunicazione e sport (Communication and Sports), a cura di A. Catolfi e G. Nonni, Urbino, Quattroventi Editore