Università degli Studi di Urbino Carlo Bo / Portale Web di Ateneo


BUSINESS ECONOMICS AND MANAGEMENT
ECONOMIA E GESTIONE DELLE IMPRESE

A.Y. Credits
2017/2018 8
Lecturer Email Office hours for students
Marco Cioppi

Assigned to the Degree Course

Foreign Languages and Cultures (L-11)
Curriculum: LINGUISTICO AZIENDALE
Date Time Classroom / Location
Date Time Classroom / Location

Learning Objectives

This course aims to provide the basic knowledge needed to understand the functioning of business companies. We will discuss the organizational and managemental processes behind the different functional areas around which the business activity is structured and the modalities through which companies achieve their integrated and dynamic management. Our focus will be on the use of new technologies and the Internet in business management.

Program

  • The relationship between businesses and competitive environment
  • The variety of national sectoral contests 
  • The variety in dimension and governance of businesses
  • Company development:  strategies, models and tools for growth
  • Analysis of strategic choices
  • Corporate strategies: main types
  • Business strategies
  • Choices of organizational design
  • Development in foreign markets
  • Technological innovation
  • Production and production system 
  • Supply chain management 
  • Managing marketing processes 
  • Learning Achievements (Dublin Descriptors)

    Students will have a basic preparation in the field of business management and will understand which methodological tools and which skills are needed to operate successfully in different business contexts. 

    Teaching Material

    The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

    Didactics, Attendance, Course Books and Assessment

    Didactics

    Lectures, discussion of study cases and company statements

    Course books

    Tunisini A., Pencarelli T., Ferrucci L., 2014, Economia e Management delle Imprese: Strategie e Strumenti per la Competitività e la Gestione aziendale.

    Chapters: 1, 3, 4, 5, 6, 7, 9, 10, 14, 16, 17, 18, 19.

    Texts and slides that replace some parts of the recommended books will be provided in class

    Assessment

    Written exam (open and multiple-choice questions), possible oral assessment. These modalities aim to verify both the acquisition of the theoretical basis and the reasoning skills of the student.

    Additional Information for Non-Attending Students

    Course books

    Tunisini A., Pencarelli T., Ferrucci L., 2014, Economia e Management delle Imprese: Strategie e Strumenti per la Competitività e la Gestione aziendale.

    Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 12, 13, 14, 16, 17, 18.

    Cioppi M., 2011, PMI e nuove tecnologie della comunicazione: applicazioni gestionali ed implicazioni strategiche, Franco Angeli, Milano.

    Assessment

    Written exam (open and multiple-choice questions), possible oral assessment. These modalities aim to verify both the acquisition of the theoretical basis and the reasoning skills of the student.

    « back Last update: 12/07/2017

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