INTERNATIONAL MARKETING
MARKETING INTERNAZIONALE
| A.Y. | Credits |
|---|---|
| 2017/2018 | 8 |
| Lecturer | Office hours for students | |
|---|---|---|
| Barbara Francioni |
| Teaching in foreign languages |
|---|
|
Course with optional materials in a foreign language
English
This course is entirely taught in Italian. Study materials can be provided in the foreign language and the final exam can be taken in the foreign language. |
Assigned to the Degree Course
| Date | Time | Classroom / Location |
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| Date | Time | Classroom / Location |
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Learning Objectives
The global objective of this course is to provide students with the necessary knowledge and tools to develop marketing strategies for a variety of markets in diverse cultural, political and economic situations.
Program
- Theories of international trade and Markets
- Distinguishing domestic from international marketing
- Different types of internationalization
- International marketing research
- International marketing planning
- International market selection process
- Entry mode selection process
- Different types of entry modes
- International segmentation and positioning
- International pricing policy
- International product policy
- International promotion and communication policy
- International distribution policy
Teaching Material
The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it
Teaching, Attendance, Course Books and Assessment
- Course books
Course books:
Bursi, Tiziano & Galli, Tiziana (2012) Marketing Internazionale, McGraw-Hill, Milano, capp. 1,2,3,4,5,6,7,8,9,10,11,12
It is also possible to prepare the exam through the following text:
Albaum, Gerald & Duerr, Edwin (2008) International Marketing and Export management, Sixth edition, Prentice Hall, Harlow, England.
Additional Information for Non-Attending Students
- Course books
Course books:
Bursi, Tiziano & Galli, Tiziana (2012) Marketing Internazionale, McGraw-Hill, Milano, capp. 1,2,3,4,5,6,7,8,9,10,11,12
It is also possible to prepare the exam through the following text:
Albaum, Gerald & Duerr, Edwin (2008) International Marketing and Export management, Sixth edition, Prentice Hall, Harlow, England.
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