Università degli Studi di Urbino Carlo Bo / Portale Web di Ateneo


CORPORATE COMMUNICATION
COMUNICAZIONE D'IMPRESA

A.Y. Credits
2018/2019 8
Lecturer Email Office hours for students
Graziella Mazzoli
Teaching in foreign languages
Course with optional materials in a foreign language English
This course is entirely taught in Italian. Study materials can be provided in the foreign language and the final exam can be taken in the foreign language.

Assigned to the Degree Course

Communication and Advertising for Organizations (LM-59)
Curriculum: PERCORSO COMUNE
Date Time Classroom / Location
Date Time Classroom / Location

Learning Objectives

The main object of the course is providing students with theoretical, methodological and empirical instruments to better understand the dynamics through which communication is used as an organizational resource, inside and outside the enterprise, and as a leverage. Connected topics will be the practices of research on corporate communication and climate, and the use of digital technologies for organizational culture.

Along with case studies, business games, seminars and team works, it will be proposed a business game for the development of a promotional strategy for an enterprise, to achieve an integration between organizational theories and practical management of communication

Program

1. Organization as a social system.?
2. Communication, organization and culture.?
3. Theoretical approaches to organizational communication.
4. The research on organizational communication: relationship with the client and climate analysis, strategies and techniques of negotiation.?
5. The manager role.
6. Digital platforms and promotion.
7. Creativity, entrepreneurship and digital promotion.

Learning Achievements (Dublin Descriptors)

Students have to reach these goals:

1.     Knowledge and understanding of: forms and languages of enterprises organizational communication, private and public, through the acquisition of competences on the main model and theories on organizations

1.1. Students reach these basic knowledge attending lessons and studying mentioned textbooks and cases shown in class hours.

2.     Use of knowledge and understanding skills: applying some methodologies of research on communication relations inside organizations.

2.2. Students reach these skills by laboratory activities during class hours.

3. Judging skills: critical approach on the organizational models and the suitable communication techniques applied.

3.1. Students reach and demonstrate these skills during debates with the Professor and with the class, during laboratory activities and during the preparation of the final exam.

4. Communication ability: students have to interact during the lesson asking questions, exchanging ideas with the collegues, writing essays and presentations. 
4.1. Students reach these skills organizing discussions and excercises. 

5. Learning skills: students have to adopt a critical approach while studying in order to connect theoretical knowledge with empirical analysis, obtaining a personal point of view on the subject. 
5.1. Students strengthen these skills debating with the Professor and the rest of the class. 

Teaching Material

The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

Didactics, Attendance, Course Books and Assessment

Didactics

Introductive lessons, team works, seminars on specific topics lead by communication experts, business games on real entrepreneurial cases.

Attendance

It will be a compulsory attendance 50% of the lesson time. It is compulsory to participate to business games proposed during the course.

Course books

- Bonazzi G., Come studiare le organizzazioni, 2° ed., il Mulino, Bologna, 2006.
- P. Celli, Che cos’è il management. Divagazioni inattuali su un mito al tramonto, Mind Edizioni, Milano, 2013.

- G. Colletti, Sei un genio! La rivoluzione degli artigeni, artigiani e lavoratori dalle idee geniali, Hoepli, Milano, 2017.

Assessment

Oral exam end evaluation of an essay based on the team work.

The individual oral exam will be based on the course books, and will evaluate the student learning and his ability of reprocessing and argumentation. 

An excellent evaluation will be scored when the student shows good critical and deepening abilities; when he/she shows to connect the main course topics; when he/she uses an appropriate language regarding to a particular discipline.

A reasonable evaluation will be scored when the student shows a mnemonic knowledge of contents; when he/she shows a limited critical ability and limited ability to connect the main course topics; when he/she uses an appropriate language.

A passing grade will be scored when the student shows a minimal knowledge of the topics; when he/she uses of the language not completely appropriate.

A negative evaluation will be scored when the student shows difficulties in the orientation among the topics dealt with during the exam; when he/she shows educational gap; when he/she uses an inappropriate language.

Additional Information for Non-Attending Students

Didactics

Study of the course books.

Course books

- Bonazzi G., Come studiare le organizzazioni, 2° ed., il Mulino, Bologna, 2006.
- P. Celli, Che cos’è il management. Divagazioni inattuali su un mito al tramonto, Mind Edizioni, Milano, 2013.

- G. Colletti, Sei un genio! La rivoluzione degli artigeni, artigiani e lavoratori dalle idee geniali, Hoepli, Milano, 2017.

Assessment

Oral exam end evaluation of an essay based on the team work.

The individual oral exam will be based on the course books, and will evaluate the student learning and his ability of reprocessing and argumentation. 

An excellent evaluation will be scored when the student shows good critical and deepening abilities; when he/she shows to connect the main course topics; when he/she uses an appropriate language regarding to a particular discipline.

A reasonable evaluation will be scored when the student shows a mnemonic knowledge of contents; when he/she shows a limited critical ability and limited ability to connect the main course topics; when he/she uses an appropriate language.

A passing grade will be scored when the student shows a minimal knowledge of the topics; when he/she uses of the language not completely appropriate.

A negative evaluation will be scored when the student shows difficulties in the orientation among the topics dealt with during the exam; when he/she shows educational gap; when he/she uses an inappropriate language.

Notes

For part-time students attendance of the lectures is not mandatory. Students who will not attend at least the 50% of the lectures will have to contact the teacher.

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