MASS MEDIA SOCIOLOGY AND BRAND LANGUAGES
SOCIOLOGIA DEI MASS MEDIA E LINGUAGGI DEL BRAND
| A.Y. | Credits |
|---|---|
| 2018/2019 | 10 |
| Lecturer | Office hours for students | |
|---|---|---|
| Gea Ducci |
| Teaching in foreign languages |
|---|
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Course with optional materials in a foreign language
French
English
This course is entirely taught in Italian. Study materials can be provided in the foreign language and the final exam can be taken in the foreign language. |
Assigned to the Degree Course
| Date | Time | Classroom / Location |
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| Date | Time | Classroom / Location |
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Learning Objectives
The course has the following learning objectives:
1) To provide a good knowledge of the concepts and the main sociological theories on mass media and their evolution over time (from theories of transmission to theories on digital media in the age of convergence)
2) To allow the acquisition of a theoretical and methodological instrumentation to analyze the media: their contents, languages and professional skills.
3) To provide the theoretical and practical tools that are useful for understanding the evolution of the brand with a particular reference to the communicative aspects
Program
The program provides for in-depth study of issues concerning mass media concepts and theories, taking into account their evolution over time, and the theoretical meaning of the brand in the complex society. These issues will be addressed according to the following order:
Firs part: preliminary concepts on what are the media, mass communication and the relationship between media and society
Second part:
- Analysis of transmission-type theories (from bullet theory to functionalist media theory)
- From transmission theories to theories of dialogue (Simmel's thought, the Chicago School, the Palo Alto School, semiotics, Culltural Studies and Audience Studies)
- Media Studies in the Advanced Digital Age (3.0)
Third part: the theoretical meaning of the brand in the complex society.
Learning Achievements (Dublin Descriptors)
1) To understand the evolution of the mass media through the acquisition of articulated theoretical knowledge that allow to frame the historical and sociological problems that have characterized society from modern to post-modern to the digital age. Develop an analytical path that allows to frame the phenomenon of the Brand in its historical and sociological evolution.
1.1. students obtain this knowledge through the frequency of lessons and the study of texts
2) acquisition of a methodology that allows the analysis of the various mass media and brands taken into account in their interaction with the company
2.1 skills that are acquired through discussions and exercises in the classroom
3) ability to judge and reflect on current transformations due to globalization and the digital age
3.1 this ability will be developed in the comparison between teachers and students during the lessons
4) the student will be stimulated to develop their communication skills through targeted interventions during the lessons .
4.1 these skills will be organized through specific moments of discussion and exercise.
5) the student will be helped to adopt a critical method.
5.1 this objective can be developed in interaction with the other students and the professor
Teaching Material
The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it
Supporting Activities
Insights with interventions by external experts
The teaching material prepared by the teacher and the specific communications of the teacher can be found, together with other support activities, within the Moodle platform> blended.uniurb.it
Teaching, Attendance, Course Books and Assessment
- Teaching
Lectures with the use of digital supports and group work.
- Attendance
Participation in at least 2/3 of the class hours
Study of reference texts.
Exercises proposed during the lessons.
- Course books
Michele Sorice (2018 - 9a ristampa -), Sociologia dei mass media, Carocci Editore, Roma.
Sara Bentivegna (2003), Teorie delle comunicazioni di massa, Ediore Laterza, Roma-Bari.
Laura Minestroni (2010), Il Manuale della marca, Fausto Lupetti Editore, Bologna
- Assessment
The assessment of learning will take place through an individual oral interview based on the reference texts for the exam, aimed at assessing both the learning of the contents by the student and its capacity for re-elaboration and argumentation.
They will give rise to evaluations of excellence: the student's possession of good critical and in-depth skills; the ability to connect the main topics dealt with in the course; the use of an appropriate language with respect to the specific nature of the discipline.
They will give rise to discrete evaluations: the student's possession of a mnemonic knowledge of the contents; a relative critical capacity and connection between the themes dealt with: the use of an appropriate language.
Sufficient assessments will be carried out: the achievement of minimal knowledge on the subjects dealt with by the student, even if there are some training gaps; the use of inappropriate language.
They will give rise to negative evaluations: difficulty of orientation of the student with respect to the topics dealt with in the exam texts; training gaps; the use of inappropriate language.
- Disability and Specific Learning Disorders (SLD)
Students who have registered their disability certification or SLD certification with the Inclusion and Right to Study Office can request to use conceptual maps (for keywords) during exams.
To this end, it is necessary to send the maps, two weeks before the exam date, to the course instructor, who will verify their compliance with the university guidelines and may request modifications.
Additional Information for Non-Attending Students
- Attendance
Study of reference texts
- Course books
Michele Sorice (2009), Sociologia dei mass media, Carocci Editore, Roma.
Sara Bentivegna (in corso di stampa), Teorie delle comunicazioni di massa, Editore Laterza, Bari
Laura Minestroni, Il Manuale della marca, Fausto Lupetti Editore, Bologna, 2010
- Assessment
The assessment of learning will take place through an individual oral interview based on the reference texts for the exam, aimed at assessing both the learning of the contents by the student and its capacity for re-elaboration and argumentation.
They will give rise to evaluations of excellence: the student's possession of good critical and in-depth skills; the ability to connect the main topics dealt with in the course; the use of an appropriate language with respect to the specific nature of the discipline.
They will give rise to discrete evaluations: the student's possession of a mnemonic knowledge of the contents; a relative critical capacity and connection between the themes dealt with: the use of an appropriate language.
Sufficient assessments will be carried out: the achievement of minimal knowledge on the subjects dealt with by the student, even if there are some training gaps; the use of inappropriate language.
They will give rise to negative evaluations: difficulty of orientation of the student with respect to the topics dealt with in the exam texts; training gaps; the use of inappropriate language.
- Disability and Specific Learning Disorders (SLD)
Students who have registered their disability certification or SLD certification with the Inclusion and Right to Study Office can request to use conceptual maps (for keywords) during exams.
To this end, it is necessary to send the maps, two weeks before the exam date, to the course instructor, who will verify their compliance with the university guidelines and may request modifications.
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