Università degli Studi di Urbino Carlo Bo / Portale Web di Ateneo


FRENCH LANGUAGE I
LINGUA FRANCESE I

A.Y. Credits
2019/2020 8
Lecturer Email Office hours for students
Gaia Ballerini Tuesday, 1 p.m.-2p.m.
Teaching in foreign languages
Course partially taught in a foreign language French
This course is taught partially in Italian and partially in a foreign language. Study materials can be provided in the foreign language and the final exam can be taken in the foreign language.

Assigned to the Degree Course

Foreign languages and intercultural studies (LM-37)
Curriculum: COMUNICAZIONE INTERCULTURALE D'IMPRESA
Date Time Classroom / Location
Date Time Classroom / Location

Learning Objectives

The course aims to introduce students to the language of advertising and marketing through the analysis and translation in these fields.

Program

The course will be divided into two  related parts: the language of advertising and the language of marketing. The focus will be on linguistic analysis and translation in the two areas.  
First part:
-Evolution of advertising discourse
-Linguistic analysis of advertising speeches
-Structural and linguistic characteristics of advertisements 
-Comparative study of Italian and French advertising
-Translation, transcreation of advertising from French into Italian
Second part:
-The language of corporate marketing
-Language strategies in corporate marketing
-Analysis and translation of documents in the field of corporate marketing
 

Bridging Courses

French language II can be taken only after French language I.

Learning Achievements (Dublin Descriptors)

- Knowledge and understanding: the student demonstrates that he or she can recognize the main characteristics of the business language in French;
- Ability to apply knowledge and understanding: the student demonstrates that he is able to apply the theoretical knowledge acquired in order to reproduce in French the main characteristics of commercial texts, demonstrating adequate preparation for the drafting of commercial texts in French;
- Autonomy of judgment: the student is able to independently recognize the peculiarities of a commercial text and the communication strategies used by the author;
- Communication skills: the student is able to produce independently commercial texts written from the knowledge acquired during the course, but also thanks to their own skills and personal knowledge, and the skills acquired during the course of study;
- Learning abilities: the student has the necessary tools, from a theoretical and practical point of view, to be able to understand, analyze and evaluate texts of different types, and to be able to produce their own texts at the same time, in a commercial environment.

Teaching Material

The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

Didactics, Attendance, Course Books and Assessment

Didactics


The teaching method includes lectures and practical exercises.

Course books

BERTHELOT-GUIET Karine, 2015, Analyser les discours publicitaires, Paris, Armand Collin.

Nicole Everaert-Desmedt, Évolution du discours publicitaire, http://nicole-everaert-semio.be/PDF/fr/evolution_disc_publicite.pdf

Nicole Everaert-Desmedt, Analyse des discours publicitaires, https://dergipark.org.tr/tr/download/article-file/153221

Raluca Gabriela Burcea, La métaphore dans le discours du marketing, http://editurauniversitaria.ucv.ro/la-m/rasfoire

La force argumentative dans le discours de spécialité du marketing : approches multimodaleshttps://calenda.org/567581

Assessment

As far as the written test is concerned,  students will have to produce a translation .  The oral test will focus on the contents of the text in the examination programme.

Additional Information for Non-Attending Students

Didactics

The teaching method includes lectures and practical exercises.

Course books

BERTHELOT-GUIET Karine, 2015, Analyser les discours publicitaires, Paris, Armand Collin.

Nicole Everaert-Desmedt, Évolution du discours publicitaire, http://nicole-everaert-semio.be/PDF/fr/evolution_disc_publicite.pdf

Nicole Everaert-Desmedt, Analyse des discours publicitaires, https://dergipark.org.tr/tr/download/article-file/153221

Raluca Gabriela Burcea, La métaphore dans le discours du marketing, http://editurauniversitaria.ucv.ro/la-m/rasfoire

La force argumentative dans le discours de spécialité du marketing : approches multimodaleshttps://calenda.org/567581

Assessment

As far as the written test is concerned,  students will have to produce a translation .  The oral test will focus on the contents of the text in the examination programme.

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