The course aims to provide the basic elements to design and manage a sporting event through the most modern management techniques. The course will also seek to master students with tools and methodologies for effective programming, organization and promotion both in the commercial and communicative aspects of an event. The mechanisms that presuppose a correct interpretation of modern sports marketing will be investigated.

1. Purpose of the sporting event.

2. Establishment of an organizing committee.

3. The Sports Event Marketing Strategy.

4. Logistics, supplies and equipment.

5. Human resources management.

6. Sponsor Search.

7. Advertising and sports planet.

8. Communication of the event.

9. The management of a professional football club.

10. Management and communication.

The professor. Giuseppe Pompilio will coordinate seminars on the topic of collective bargaining for professional footballers.

Knowledge and understanding: This course gives students the knowledge of the fundamentals concerning the management of a sports organization. Particular depth is reserved for the study of new media and the influence they have in the processes related to the planning and promotion of sporting events. The didactic work through which the course aims to achieve the objectives includes: lectures on basic issues, use of visual materials, but also the analysis and verification of managerial processes. To this end, meetings and debates are planned with scholars and professionals in the sector.

Applying knowledge and understanding: The student will be able to read the dynamics and organizational methods of a sporting event. Especially, he will be able to identify the foundations of organizational management: communication, marketing strategies, relationship with sponsors, planning editorial calendar in new media.

Making judgements: The student will have developed a sufficient critical capacity to evaluate the adequacy and effectiveness of the organization and communication management of a company or a sporting event. At the same time, they will be able to identify the critical issues and obstacles that can threaten the correct organizational and managerial management of a sports club.

Communication skills: At the end of the course, students must have adequate competence in the use of scientific language. In addition, after having carefully studied the teaching materials, the student must be able to explain the rules and dynamics that regulate the processes in the relationship between internal and external communication, attributing the right functions to the role of the press office.

Learning skills: At the end of the course, students will have acquired a good degree of autonomy in reading study materials and materials available in the media with reference to the topics of the course. The student will have acquired the ability, in the light of their knowledge, to critically evaluate phenomena and situations that characterize the organization of a sporting event.

The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

The teaching material will be provided during the lessons of the course. Furthermore, during the course, meetings, seminars and insights held by Prof. Jacopo Frattini on sports communication and marketing strategies of a sports company will be held.

Teaching

The course will consist of lectures, exercises and thematic seminars on the topics of the course.

Course books

• S. Cherubini- M. Canigiani, Media e co-marketing sportivo, Milano, Edizioni Franco Angeli.
• G. Pompilio, Un dis-accordo collettivo, Urbino, QuattroVenti, 2012

Assessment

Oral examination. To pass the test, the student must argue with mastery of the language requested by the teacher with reference to the didactic program carried out during the course.

Disabilità e DSA

Le studentesse e gli studenti che hanno registrato la certificazione di disabilità o la certificazione di DSA presso l'Ufficio Inclusione e diritto allo studio, possono chiedere di utilizzare le mappe concettuali (per parole chiave) durante la prova di esame.

A tal fine, è necessario inviare le mappe, due settimane prima dell’appello di esame, alla o al docente del corso, che ne verificherà la coerenza con le indicazioni delle linee guida di ateneo e potrà chiederne la modifica.

Teaching

Students must read and deepen the texts provided in the vademecum in the section "Study texts" not attending.

Course books

• S. Cherubini- M. Canigiani, Media e co-marketing sportivo, Milano, Edizioni Franco Angeli.
• G. Pompilio, Un dis-accordo collettivo, Urbino, QuattroVenti, 2012
• E. F. Giangreco, Il Marketing e la Comunicazione nello Sport, Milano, Edizioni Franco Angeli,