Università degli Studi di Urbino Carlo Bo / Portale Web di Ateneo


ANALIYSIS OF TELEVISION LANGUAGES
ANALISI DEI LINGUAGGI TELEVISIVI

A.Y. Credits
2020/2021 6
Lecturer Email Office hours for students
Stefania Antonioni Monday 16-18 on appointment taken by email
Teaching in foreign languages
Course with optional materials in a foreign language English
This course is entirely taught in Italian. Study materials can be provided in the foreign language and the final exam can be taken in the foreign language.

Assigned to the Degree Course

Information, media and advertisement (L-20)
Curriculum: INFORMAZIONE, SPETTACOLO E NEW MEDIA
Date Time Classroom / Location
Date Time Classroom / Location

Learning Objectives

The classes will offer a wide theoretical background, using also a socio-historical perspective, on the specific languages used by TV. The main goal is to offer a comprehensive scenario of the multi-faceted television studies in all their shades and research objects. This main goal is paired by a more specific aim, that is to say the audience analysis in the fragmented and complex contemporary context in which television contents remain the focus of the media consumption of contemporary global audiences. The in-depth analysis of audiences will be linked to the OTT scenario and to the social viewing practices regarding fictional contents. In this sense the analysis of Italiana and international TV series will be privileged. In fact, this multi faceted approach is thought as particularly useful for the future professionals in the communication field, for defininig the strategies of media planning, for analysing the targeted publics and for pruducing tailored contents.

Program

The classes will be organized as follows:

  • historical analysis of national and international television, highlighting the peculiarities of the public, private and pay models;
  • the contents segmentation, the palimpsest and the television macro genres;
  • the fomats, the television marketing and the brandization of the channels;
  • different types of audience analysis
  • the connected publics, social Tv and qualitative research
  • TV series, genres, publics
  • Learning Achievements (Dublin Descriptors)

    Students have to reach these goals:

    1.  Knowledge and understanding of: different formats and TV genres, their history, their audiences, acquiring the knowledge of the main models and theoretical approaches in the television studies field.

    1.1.  Students reach these basic knowledge attending lessons, studying mentioned textbooks and case histories shown.

    2.  Use of knowledge and understanding skills: through the analysis of the forms of serialization, of the formats and genres and their connection to different historical moments and the corresponding configurations of society and publics.

    2.2. Students reach these skills by laboratory activities during class hours and homeworks.

    3. Judging skills: critical approach on the evolving dynamics of television and its impact on digital society.

    3.1. Students reach and demonstrate these skills during debates with the Professor and with the class, during laboratory activities and during the preparation of the final exam.

    4. Communication ability: students have to interact during the lessons asking questions, exchanging ideas with the collegues and organizing keynotes while tested. 
    4.1. Students reach these skills organizing discussions, excercises and presentations.

    5. Learning skills: students have to adopt a critical approach while studying in order to connect theoretical knowledge with empirical analysis, obtaining a personal point of view on the subject. 
    5.1. Students strengthen these skills debating with the Professor and the rest of the class. 

    Teaching Material

    The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

    Supporting Activities

    Lectures of professionals and experts, presentations of case histories, videos, team works and laboratory activities.  


    Teaching, Attendance, Course Books and Assessment

    Teaching

    Lectures, case histories, laboratory activities and homeworks.

    Attendance

    Lesson attending, individual studying of course books and participation to team or single works in class hours. 

    Course books

    M. Scaglioni, A. Sfardini (a cura di), La televisione. Modelli teorici e percorsi d'analisi, Carocci, Roma, 2017.

    A. Hill, Esperienze mediali. Dalle serie TV al reality, minimum fax, Roma, 2019.

    Assessment

    The individual oral exam will be based on the course books, and will evaluate the student learning and his ability of reprocessing and argumentation. 

    An excellent evaluation will be scored when the student shows good critical and deepening abilities; when he/she shows to connect the main course topics; when he/she uses an appropriate language regarding to a particular discipline.

    A reasonable evaluation will be scored when the student shows a mnemonic knowledge of contents; when he/she shows a limited critical ability and limited ability to connect the main course topics; when he/she uses an appropriate language.

    A passing grade will be scored when the student shows a minimal knowledge of the topics; when he/she uses of the language not completely appropriate.

    A negative evaluation will be scored when the student shows difficulties in the orientation among the topics dealt with during the exam; when he/she shows educational gap; when he/she uses an inappropriate language.

    Disability and Specific Learning Disorders (SLD)

    Students who have registered their disability certification or SLD certification with the Inclusion and Right to Study Office can request to use conceptual maps (for keywords) during exams.

    To this end, it is necessary to send the maps, two weeks before the exam date, to the course instructor, who will verify their compliance with the university guidelines and may request modifications.

    Additional Information for Non-Attending Students

    Teaching

    Individual studying of the course books and use of the learning materials upload on Moodle.

    Attendance

    Study of the course books.

    Course books

    M. Scaglioni, A. Sfardini (a cura di), La televisione. Modelli teorici e percorsi d'analisi, Carocci, Roma, 2017.

    A. Hill, Esperienze mediali. Dalle serie TV al reality, minimum fax, Roma, 2019.

    Assessment

    The individual oral exam will be based on the course books, and will evaluate the student learning and his ability of reprocessing and argumentation. 

    An excellent evaluation will be scored when the student shows good critical and deepening abilities; when he/she shows to connect the main course topics; when he/she uses an appropriate language regarding to a particular discipline.

    A reasonable evaluation will be scored when the student shows a mnemonic knowledge of contents; when he/she shows a limited critical ability and limited ability to connect the main course topics; when he/she uses an appropriate language.

    A passing grade will be scored when the student shows a minimal knowledge of the topics; when he/she uses of the language not completely appropriate.

    A negative evaluation will be scored when the student shows difficulties in the orientation among the topics dealt with during the exam; when he/she shows educational gap; when he/she uses an inappropriate language.

    Disability and Specific Learning Disorders (SLD)

    Students who have registered their disability certification or SLD certification with the Inclusion and Right to Study Office can request to use conceptual maps (for keywords) during exams.

    To this end, it is necessary to send the maps, two weeks before the exam date, to the course instructor, who will verify their compliance with the university guidelines and may request modifications.

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