The purpose of the course is to provide strategies and methods for understanding, communicating, disseminating cultural heritage with the aim of contributing to its protection and enhancement (digital storytelling in cultural and tourism marketing). 

The goal is to train professionals in the field of storytelling, communication and dissemination of cultural heritage who can come to formulate cultural and tourism promotion projects also related to museum facilities, tourism systems etc.

The program will be divided into three macro-areas and will introduce students, including through practical examples, to the issues of cultural heritage related to communication and digital storytelling in cultural and tourism marketing:

Part one: gaining awareness of cultural heritage and moving within its scope: 

- Protection and the need for communication; concept of "cultural heritage." 

Part two: understanding the meaning of cultural heritage in relation to chronology, geographical area, target audience. 

- differentiation of cultural heritage and attractive possibilities (history, art history, archaeology etc.); 

- differentiation of human ages, prehistoric and historical, and attractive potentials.  

- diffusion of the heritage on the national and regional territory, with particular regard to the Emilia - Romagna and Marche regions; 

Part Three: communicating cultural heritage, examples, tools, methods. 

- analysis on the "cultural heritage audience": disclosing to the enthusiasts VS attracting the disinterested;  

- forms and possibilities of digital storytelling;

- digital storytelling as a tool for marketing and promotion of cultural and tourist realities; 

- case histories, examples of contemporary communication (working and non-functioning) of cultural assets of local and national scope (TV broadcasts, online formats, bloggers, press, social n. etc.);

- project exercises inherent to heritage promotion, communication and enhancement strategies.

The candidate should demonstrate through an interview that he/she has learned and elaborated the methodological assumptions of the discipline.

He/she will have to demonstrate that he/she applies them independently and is therefore able to recognize scientific contexts and themes presented and discussed in the lectures in both the communication sciences and the sciences of antiquity. 

Methods and strategies should be correctly framed and expounded, making appropriate use of the technical language of the field.

The candidate should then argue the proposed interpretive and design choices, clearly expressing their contents. 

The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

Teaching

Lectures; meetings with specialists. Meetings with the professor are advised for asking questions or requesting clarification.

Attendance

Attendance is strongly recommended. Frequency: at least 2/3 of the lessons.

Course books

Bonacini E.,  2021, Digital storytelling nel marketing culturale e turistico, Palermo (chapter 5 "Case histories" is optional).

Falcone A., 2022, ARCHESOCIAL 2.0. L'archeologia riscrive il web: esperienze, strategie e buone pratiche, Dielle. 

Additional bibliography will be indicated during the course.

Assessment

Oral examination. The examination consists of a number of questions on the study texts and the topics covered in the course of the lectures. The questions are proposed in the form of a conversation.

The following will be assessed from excellent to very good (30 and praise-27): the student's possession of excellent/very good critical and in-depth study skills; the ability to link together the themes addressed in the course; the use of appropriate language with respect to the specific nature of the discipline.
Good to fair marks (26-23): the student's possession of a mnemonic knowledge of the contents; a relative critical capacity and the ability to link the themes dealt with: the use of appropriate language.
Sufficient assessments (22-18): the student has a minimal knowledge of the topics dealt with, even though there are some learning gaps; the use of inappropriate language.
Negative assessments will result in: difficulties in the orientation of the student with regard to the themes dealt with in the examination texts; gaps in the training; the use of inappropriate language.

Disability and Specific Learning Disorders (SLD)

Students who have registered their disability certification or SLD certification with the Inclusion and Right to Study Office can request to use conceptual maps (for keywords) during exams.

To this end, it is necessary to send the maps, two weeks before the exam date, to the course instructor, who will verify their compliance with the university guidelines and may request modifications.

Course books

Bonacini E.,  2021, Digital storytelling nel marketing culturale e turistico, Palermo (chapter 5 "Case histories" is optional).

Falcone A., 2022, ARCHESOCIAL 2.0. L'archeologia riscrive il web: esperienze, strategie e buone pratiche, Dielle. 

Sacco D., 2018, Due esempi pionieristici di archeologia pubblicVolpe G., 2020, Archeologia pubblica. Metodi, tecniche, esperienze, Roma. a in Italia: il "Progetto Centoborghi" e il "Progetto Montefeltro": Metodi e risultati, in atti dell'VIII Congresso Nazionale di Archeologia Medievale, a cura di F. Sogliani, B. Gargiulo, E. Annunziata, V. Vitale, Matera 12-15 settembre 2018, I, pp. 65-69. [this text will be available on the Moodle Blended platform]. 

Additional bibliography for non-attending Students with a higher load than attending students will be indicated during the course.

Assessment

Oral examination. The examination consists of a number of questions on the study texts and the topics covered in the course of the lectures. The questions are proposed in the form of a conversation.

The following will be assessed from excellent to very good (30 and praise-27): the student's possession of excellent/very good critical and in-depth study skills; the ability to link together the themes addressed in the course; the use of appropriate language with respect to the specific nature of the discipline.
Good to fair marks (26-23): the student's possession of a mnemonic knowledge of the contents; a relative critical capacity and the ability to link the themes dealt with: the use of appropriate language.
Sufficient assessments (22-18): the student has a minimal knowledge of the topics dealt with, even though there are some learning gaps; the use of inappropriate language.
Negative assessments will result in: difficulties in the orientation of the student with regard to the themes dealt with in the examination texts; gaps in the training; the use of inappropriate language.

Disability and Specific Learning Disorders (SLD)

Students who have registered their disability certification or SLD certification with the Inclusion and Right to Study Office can request to use conceptual maps (for keywords) during exams.

To this end, it is necessary to send the maps, two weeks before the exam date, to the course instructor, who will verify their compliance with the university guidelines and may request modifications.

Classes will be held in the second semester, 36 hours will be provided.