Cultural and Creative Industries and culture management have gained a prominent position in the last decade as one of the engine of the economic development, especially in advanced economies. Project Management for cultural events and cultural organizations has thus attracted the attention of both practitioners and policy makers.

The course aims to offer students the principles of events management and cultural organizations management, as well as specific competences on the methods and tools of Project Management for cultural events and organizations.
Notably, the course aims at equipping the students with knowledge and skills to:

• understand principles and practices of cultural events and cultural organizations management;
• project, manage and monitor cultural events and cultural projects able to valuing the cultural resources and identity of a territory, and its community following principles of sustainability;
• manage cultural events portfolio for touristic purposes.

Knowledge and understanding
Students should acquire knowledge and effective understanding of the main models developed in Project Management field and of the operational tools in events management.
Applying knowledge and understanding
Students should be able to apply the acquired knowledge and fully understand and solve problems with reference to a variety of contexts that characterize cultural events and cultural organizations, using, when necessary, interdisciplinary competences.
Making judgements
Students should autonomously use the acquired knowledge both at the conceptual and at the operational level showing effective capabilities in analyzing different contexts that characterize the cultural sector and cultural organizations and institutions.
Communication skills
Students should acquire the technical language that characterizes the discipline in order to clearly and effectively communicate with practitioners, policy makers, managers, experts and academics. At the same time they should be able to relate and communicate with non professional people.
Learning skills
Students should develop learning abilities that allow them to autonomously study and investigate advancements in the project management discipline especially in the working environment in which they’ll operate.

The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

Teaching

The course will be based on different teaching methods:

• Frontal lessons;
• Lecturers from managers and entrepreneurs;
• Group project work and discussions based on case studies and/or on ad hoc material (papers, other publications, companies' website analysis...);
• Flipped classroom.

Innovative teaching methods

• Project work;
• Flipped lessons.

Course books

• Selected readings that will be shared during classroom and available on Moodle ›blended.uniurb.it.
• Els, G., Pielichaty, H., Reed, I., Mawer, V. (2016). Events Project Management. United Kingdom: Taylor & Francis.

Assessment

The final assessment will be based on a written text, consisting of 3 open questions on the topics covered during the course. The student is expected to answer the questions in an articulated and consistent manner, in order to demonstrate:

• to have fully acquired and understood the main concepts and themes covered during the course;
• to be able of applying the concepts to the understanding and to the solution of practical situations and problems related to project management of cultural events and organizations;
• to be able to present their arguments in an effective and consistent manner in the time available and with an appropriate technical language.

The time available to answer questions is one hour and a half. The overall assessment will be made taking into account both the answer to every single question and the structure of the elaborate as a whole. Attending students are invited to respond to questions properly using the contents developed and built interactively in the classroom.

Team work will be proposed during the course. Participation by students in the proposed activities is optional.The participating students will be granted - depending on the evaluation - a bonus of up to 2 points to be added to the exam score. The evaluation of the group work will be based on a variety of criteria: ability to work in a team; effectiveness of communication/interaction/relationship with the teacher; innovative content; internal coherence of the project; correct and effective use of the conceptual and operational tools learned during the course.

Disability and Specific Learning Disorders (SLD)

Students who have registered their disability certification or SLD certification with the Inclusion and Right to Study Office can request to use conceptual maps (for keywords) during exams.

To this end, it is necessary to send the maps, two weeks before the exam date, to the course instructor, who will verify their compliance with the university guidelines and may request modifications.

Course books

• Els, G., Pielichaty, H., Reed, I., Mawer, V. (2016). Events Project Management. United Kingdom: Taylor & Francis.

Assessment

The final assessment will be based on a written text, consisting of 3 open questions on the topics covered during the course. The student is expected to answer the questions in an articulated and consistent manner, in order to demonstrate:

• to have fully acquired and understood the main concepts and themes covered during the course;
• to be able of applying the concepts to the understanding and to the solution of practical situations and problems related to project management of cultural events and organizations;
• to be able to present their arguments in an effective and consistent manner in the time available and with an appropriate technical language.

The time available to answer questions is one hour and a half. The overall assessment will be made taking into account both the answer to every single question and the structure of the elaborate as a whole. Non Attending students are invited to respond to questions properly using the contents acquired by studying the course book and the material available.

Team work will be proposed during the course. Participation (optional) is allowed also to non attending students. The participating students will be granted - depending on the evaluation - a bonus of up to 2 points to be added to the exam score. The evaluation of the group work will be based on a variety of criteria: ability to work in a team; effectiveness of communication/interaction/relationship with the teacher; innovative content; internal coherence of the project; correct and effective use of the conceptual and operational tools learned during the course.

Disability and Specific Learning Disorders (SLD)

Students who have registered their disability certification or SLD certification with the Inclusion and Right to Study Office can request to use conceptual maps (for keywords) during exams.

To this end, it is necessary to send the maps, two weeks before the exam date, to the course instructor, who will verify their compliance with the university guidelines and may request modifications.