Cultural and Creative Industries and culture management have gained a prominent position in the last decade as one of the engine of the economic development, especially in advanced economies. Project Management for cultural events and cultural organizations has thus attracted the attention of both practitioners and policy makers.

The course aims to offer students the principles of events management and cultural organizations management, as well as specific competences on the methods and tools of Project Management for cultural events and organizations.
Notably, the course aims at equipping the students with knowledge and skills to:

• understand principles and practices of cultural events and cultural organizations management;
• project, manage and monitor cultural events and cultural projects able to valuing the cultural resources and identity of a territory, and its community following principles of sustainability;
• manage cultural events portfolio for touristic purposes.

Knowledge and understanding
Students should acquire knowledge and effective understanding of the main models developed in Project Management field and of the operational tools in events management.
Applying knowledge and understanding
Students should be able to apply the acquired knowledge and fully understand and solve problems with reference to a variety of contexts that characterize cultural events and cultural organizations, using, when necessary, interdisciplinary competences.
Making judgements
Students should autonomously use the acquired knowledge both at the conceptual and at the operational level showing effective capabilities in analyzing different contexts that characterize the cultural sector and cultural organizations and institutions.
Communication skills
Students should acquire the technical language that characterizes the discipline in order to clearly and effectively communicate with practitioners, policy makers, managers, experts and academics. At the same time they should be able to relate and communicate with non professional people.
Learning skills
Students should develop learning abilities that allow them to autonomously study and investigate advancements in the project management discipline especially in the working environment in which they’ll operate.

Il materiale didattico predisposto dalla/dal docente in aggiunta ai testi consigliati (come ad esempio diapositive, dispense, esercizi, bibliografia) e le comunicazioni della/del docente specifiche per l'insegnamento sono reperibili all'interno della piattaforma Moodle › blended.uniurb.it

Modalità didattiche

The course will be based on different teaching methods:

• Frontal lessons;
• Lecturers from managers and entrepreneurs;
• Group project work and discussions based on case studies and/or on ad hoc material (papers, other publications, companies' website analysis...);
• Flipped classroom.

Didattica innovativa

• Flipped classroom;
• Teamworks.

Testi di studio

• Selected readings that will be shared during classroom and available on Moodle ›blended.uniurb.it.
• Els, G., Pielichaty, H., Reed, I., Mawer, V. (2016). Events Project Management. United Kingdom: Taylor & Francis.

Modalità di
accertamento

The final assessment will be based on a written text, consisting of 3 open questions on the topics covered during the course. The student is expected to answer the questions in an articulated and consistent manner, in order to demonstrate:

• to have fully acquired and understood the main concepts and themes covered during the course;
• to be able of applying the concepts to the understanding and to the solution of practical situations and problems related to project management of cultural events and organizations;
• to be able to present their arguments in an effective and consistent manner in the time available and with an appropriate technical language.

The time available to answer questions is one hour and a half. The overall assessment will be made taking into account both the answer to every single question and the structure of the elaborate as a whole. Attending students are invited to respond to questions properly using the contents developed and built interactively in the classroom.
Group work will be proposed during the course. Participation by students in the proposed activities is optional.The participating students will be granted - depending on the evaluation - a bonus of up to 2 points to be added to the exam score. The evaluation of the group work will be based on a variety of criteria: ability to work in a team; effectiveness of communication/interaction/relationship with the teacher; innovative content; internal coherence of the project; correct and effective use of the conceptual and operational tools learned during the course.

Disabilità e DSA

Le studentesse e gli studenti che hanno registrato la certificazione di disabilità o la certificazione di DSA presso l'Ufficio Inclusione e diritto allo studio, possono chiedere di utilizzare le mappe concettuali (per parole chiave) durante la prova di esame.

A tal fine, è necessario inviare le mappe, due settimane prima dell’appello di esame, alla o al docente del corso, che ne verificherà la coerenza con le indicazioni delle linee guida di ateneo e potrà chiederne la modifica.

Testi di studio

Els, G., Pielichaty, H., Reed, I., Mawer, V. (2016). Events Project Management. United Kingdom: Taylor & Francis.

Modalità di
accertamento

The final assessment will be based on a written text, consisting of 3 open questions on the topics covered during the course. The student is expected to answer the questions in an articulated and consistent manner, in order to demonstrate:

• to have fully acquired and understood the main concepts and themes covered during the course;
• to be able of applying the concepts to the understanding and to the solution of practical situations and problems related to project management of cultural events and organizations;
• to be able to present their arguments in an effective and consistent manner in the time available and with an appropriate technical language.

The time available to answer questions is one hour and a half. The overall assessment will be made taking into account both the answer to every single question and the structure of the elaborate as a whole. Non Attending students are invited to respond to questions properly using the contents acquired by studying the course book and the material available.
Team work will be proposed during the course. Participation (optional) is allowed also to non attending students. The participating students will be granted - depending on the evaluation - a bonus of up to 2 points to be added to the exam score. The evaluation of the group work will be based on a variety of criteria: ability to work in a team; effectiveness of communication/interaction/relationship with the teacher; innovative content; internal coherence of the project; correct and effective use of the conceptual and operational tools learned during the course.

Disabilità e DSA

Le studentesse e gli studenti che hanno registrato la certificazione di disabilità o la certificazione di DSA presso l'Ufficio Inclusione e diritto allo studio, possono chiedere di utilizzare le mappe concettuali (per parole chiave) durante la prova di esame.

A tal fine, è necessario inviare le mappe, due settimane prima dell’appello di esame, alla o al docente del corso, che ne verificherà la coerenza con le indicazioni delle linee guida di ateneo e potrà chiederne la modifica.