This course aims to provide: i) the awareness of the relevance of Cultural Heritage Management in the context of the cultural sector; ii) knowledge about strategic and operational tools useful for planning, organizing and managing the Cultural Heritage. A great emphasis is placed on the governance mechanisms of network of firms and organisations active in cultural heritage management and on the development and combination of key resources.

The course is structured in three main modules.

Module I - Nature and innovative processes in Cultural Heritage Management. In the first module the main focus is on the understanding of the nature and evolution of Cultural Heritage Management and on the main underlying innovation processes:

•Nature and boundaries of Cultural Heritage Management;

• Innovation ecosystems and innovation networks in Cultural Heritage Management;

•Resource development and combination processes in Cultural Heritage Management;

Module II - Main trajectories in Cultural Heritage Management. In the second module the main focus is on the main trajectories in Cultural Heritage management in terms of novel approaches in the use and application of new technologies and organisational solutions. The main topics are the following:

•Digitalization in Cultural Heritage Management;

•Sustainable approaches in Cultural Heritage Management;

•Customer Experience in cultural heritage;

•Performance assessment in cultural heritage

Module III - Contexts and settings in the Cultural Heritage Management. In the third module the main focus is on specific contexts and settings where Cultural Heritage Management is a key activitity, in order to highlight their variety and complexity, requiring innovative approaches. The main topics include:

•Urban regeneration and Cultural Heritage Management;

•Cultural Heritage Management in museums;

•Archaeological site management;

•Brand/company heritage

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Knowledge and understanding: students have to gain adequate knowledge and effective comprehension capacity of Cultural Heritage Management contexts and approaches.

Applying knowledge and understanding: students have to be able to apply acquired knowledge and to analyze specific problems related to a variety of Cultural Heritage Management contexts.

Making judgements: students have to be able to use acquired knowledge both in conceptual and operational terms, with autonomous judgement capacity and exploiting various competences in different Cultural Heritage Management settings.

Communication skills: students have to master the technical language in Cultural Heritage Management in order to communicate in a clear way with specialized actors (managers, experts, academics), while at the same time developing relational and communication skills with non-specialized actors.

Learning skills: students have to develop adequate learning skills in order to pursue autonomous study - in their working contexts - of the main themes of the Cultural Heritage Management discipline.

The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it

Teaching

The course will be based on different teaching methods:

- Frontal lessons;

- Lecturers from Managers and Entrepreneurs;

- Role-playing exercises based on case studies and/or on ad hoc material;

- team-based project work (optional).

Innovative teaching methods

Role playing exercises; team-based project work

Attendance

Students are strongly encouraged to attend classes. Students are involved in project working groups on business cases and in seminars held by managers and experts on relevant topics of the course.

Course books

Required textbook: Bifulco, F., Russo Spena, T. (Eds., 2017), Managing Cultural Heritage, McGraw-Hill. Attending students might have a reduction of textbook chapters.

Assessment

Expected learning objectives will be assessed through a written exam (whose duration is one hour and fifteen minutes) and an oral exam, with the addition of an optional team project work. The written exam is based on three open questions (10 marks each). The assessment criteria are the following: degree of knowledge, ability in providing well structured answers, ability in using concepts and models. The written exam is assessed over 30/30. If the written exam reaches a minimum mark (18/30), each student is subject to the oral exam which is assessed in the range between -2 and +2, to be added to the written exam mark. The final report of the team project work (which is optional) is assessed in a range between 0 and 2. Therefore the final evaluation is composed by the assessment of the written exam and of the oral exam, with the possibile addition of the mark related to the project work report. 

Disability and Specific Learning Disorders (SLD)

Students who have registered their disability certification or SLD certification with the Inclusion and Right to Study Office can request to use conceptual maps (for keywords) during exams.

To this end, it is necessary to send the maps, two weeks before the exam date, to the course instructor, who will verify their compliance with the university guidelines and may request modifications.

Teaching

Non-attending students are invited to contact the Course Teacher in order to gain a better understanding of the final exam structure and content. 

Course books

In order to allow non attending students to gain an in-depth understanding of the content of the course, the following material is required to cover the main topics of the course program:

Bifulco, F., Russo Spena, T. (Eds., 2017), Managing Cultural Heritage, McGraw-Hill.

Assessment

Expected learning objectives will be assessed through a written exam (whose duration is one hour and fifteen minutes) and an oral exam, with the addition of an optional team project work. The written exam is based on three open questions (10 marks each). The assessment criteria are the following: degree of knowledge, ability in providing well structured answers, ability in using concepts and models. The written exam is assessed over 30/30. If the written exam reaches a minimum mark (18/30), each student is subject to the oral exam which is assessed in the range between -2 and +2, to be added to the written exam mark. The final report of the team project work (which is optional) is assessed in a range between 0 and 2. Therefore the final evaluation is composed by the assessment of the written exam and of the oral exam, with the possibile addition of the mark related to the project work report. 

Disability and Specific Learning Disorders (SLD)

Students who have registered their disability certification or SLD certification with the Inclusion and Right to Study Office can request to use conceptual maps (for keywords) during exams.

To this end, it is necessary to send the maps, two weeks before the exam date, to the course instructor, who will verify their compliance with the university guidelines and may request modifications.