The objective of the course is to explore the theme of the strategy and the strategic management of the enterprise

1. The firm as a strategic formula

2. The determinants of long-term success of the business: strategic coherence

3. The concept of strategy

4. The role of targets in the process of training strategies

5. The managerial process of creation and execution of the corporate strategy . The strategic formulation.

6. The evaluation of the external environment. The competitive analysis and evolution of the industry.

7. The evaluation of resources and competitive position. Strengths, weaknesses, threats and opportunities. The strategic priorities.

8. The basic competitive strategies: cost leadership, differentiation, value of the offer, focusing.

9. The collaboration strategies; merger and acquisition strategies; strategies for outsourcing; offensive and defensive strategies.

10. Competing in international markets.

11. Strategies consistent with the evolution of the sectors.

12. The vertical integration strategies; diversification strategies.

13. The strategies in times of crisis.

14. The implementation of strategies and organizational implications. The role of leadership and corporate culture.

15. The evaluation of strategic performance.

No one

Applying knowledge and understanding : Students should be able to apply their knowledge and understanding and solving problems related to multiple and different contexts that characterize its nature, the different sized companies, using, where necessary even at different disciplinary skills. The methods of educational work in which these results will be achieved will consist of: lectures, testimonies, analysis and discussion of case studies, group work and seminars, preparing drawings on issues of corporate strategy, also applied to case studies.

Making judgments :Students must be able to apply independent judgment with the acquired knowledge and ability to understand and solve strategic problems related to company operations.
Students must also be able to use both at the conceptual level and at the operational knowledge gained self-evaluation skills and abilities discriminated the different application contexts. The methods of educational work in which these results will be achieved will consist of: lectures, testimonies, analysis and discussion of case studies, group work and seminars, preparing drawings on corporate strategy issues, also applied to business cases.

Communication skills:  Students must acquire the typical discipline technical language to communicate clearly and unambiguously with specialists stakeholders (managers, academics, experts, ...) and at the same time must be able to develop interpersonal and communication skills not subject specialists. They must be able to communicate the individual ideas and positions that emerged in the working groups which are called to work in the classroom.

The methods of educational work in which these results will be achieved will consist of: lectures, testimonies, analysis and discussion of case studies, group work and seminars, preparing drawings on issues of corporate strategy, also referring to real business environments . Also they will follow teaching approaches in which the direct involvement and interaction with the students will be given priority.Learning skills (learning skills) Students must develop appropriate learning skills to allow them to continue to independently investigate major issues of discipline especially in the workplace in which they will operate. The methods of educational work in which these results will be achieved will consist of: lectures, testimonies, analysis and business case discussions, group work and seminars, preparing drawings on issues of economics and management, focusing on transfer students ability to select and properly use the bibliographical sources

Learning skills : Students must develop appropriate learning skills to allow them to continue to independently investigate major issues of discipline especially in the workplace in which they will operate. The methods of educational work in which these results will be achieved will consist of: lectures, testimonies, analysis and business case discussions, group work and seminars, preparing drawings on issues of economics and management, focusing on transfer students ability to select and properly use the bibliographical sources

Il materiale didattico predisposto dalla/dal docente in aggiunta ai testi consigliati (come ad esempio diapositive, dispense, esercizi, bibliografia) e le comunicazioni della/del docente specifiche per l'insegnamento sono reperibili all'interno della piattaforma Moodle › blended.uniurb.it

Modalità didattiche

The course involves the use of different teaching methods :

- frontal lessons;

- Testimonies from managers or entrepreneurs ;

- Company visits ;

- Group work and preparation of papers on case studies on topics of economics and management ;

- Classroom discussions .

In particular, during the course of the group work will be carried out that will see students actively involved in the analysis of the main economic sectors and of representative business strategies of the Italian reality and Marche

Testi di studio

Materiale didattico e attività di supporto:

You can find the educational material provided by the teacher, along with other support activities, within the › blended.uniurb.it Moodle platform

Testi di studio consigliati:

Thompson A.A., Strickland A.J., Gamble J.E., Strategia aziendale, Mc Graw Hill, 2009  

Tuten T. L., Solomon M.R., Social media marketing. Post-consumo, innovazione collaborativa e valore condiviso, Pearson italia, Torino,  2014 (esclusa Appendice e capitoli 4 e 5)

Tonino Pencarelli (a cura di), Le crisi d'impresa. Diagnosi, previsione e procedure di risanamento, Franco Angeli, Milano, 2013 , cap. 1 

Modalità di
accertamento

This is assessed by written test consisting of open questions on the topics covered during the course. For attending students the questions will be 4. The students must answer questions in order to demonstrate:

- The ability to understand the concepts studied;

- That he/she has acquired the mastery of topics and concepts covered during the course;

- To be able to apply these concepts to the understanding, critical evaluation and solution of situations and problems related to the strategic government enterprises;

- To be able to present their arguments in a strict and limited time so using appropriate and concise language.

The time available to answer questions is 105 minutes for attending students. The evaluation of the student's level of preparation will be made taking into account the assessment of each individual application under examination and the work done by the student (if attending) during the year

Disabilità e DSA

Le studentesse e gli studenti che hanno registrato la certificazione di disabilità o la certificazione di DSA presso l'Ufficio Inclusione e diritto allo studio, possono chiedere di utilizzare le mappe concettuali (per parole chiave) durante la prova di esame.

A tal fine, è necessario inviare le mappe, due settimane prima dell’appello di esame, alla o al docente del corso, che ne verificherà la coerenza con le indicazioni delle linee guida di ateneo e potrà chiederne la modifica.

Testi di studio

Thompson A.A., Strickland A.J., Gamble J.E., Strategia aziendale, Mc Graw Hill, 2009  

Tuten T. L., Solomon M.R., Social media marketing. Post-consumo, innovazione collaborativa e valore condiviso, Pearson italia, Torino,  2014 (esclusa Appendice)

Tonino Pencarelli (a cura di), Le crisi d'impresa. Diagnosi, previsione e procedure di risanamento, Franco Angeli, Milano, 2013 , cap. 1 e  2.  

Modalità di
accertamento

The evaluation of non-attending students is by a written test consisting of 5 open questions, in the same way as for students attending classes. The time available to respond will be 120 minutes.

Disabilità e DSA

Le studentesse e gli studenti che hanno registrato la certificazione di disabilità o la certificazione di DSA presso l'Ufficio Inclusione e diritto allo studio, possono chiedere di utilizzare le mappe concettuali (per parole chiave) durante la prova di esame.

A tal fine, è necessario inviare le mappe, due settimane prima dell’appello di esame, alla o al docente del corso, che ne verificherà la coerenza con le indicazioni delle linee guida di ateneo e potrà chiederne la modifica.