This course has three objectives:

1. To provide conceptual tools for analyzing firms’ behavior in relation to internal organizational, strategic and management aspects, as well as the external competitive system;

2. To examine the variety of firms in terms of sector, size, and location;

3. To develop capabilities in using operational tools and methodologies for analyzing and managing firms.

• The first part of the course analyses the founding elements of the firm, the interaction between the firm and the external environment and the main types of firms.
• The second part of the course focuses on the strategic management of the company, examining business growth processes and key decisions regarding corporate and competitive strategies.
• The third part of the course explores the main paths of business growth, in terms of external behaviour (internationalization processes, social responsibility) and internal organization, with the emphasis on the management of technological innovation, operational activities (purchasing, production, logistics) and market interactions (marketing and distribution).

Knowledge and understanding: students must gain adequate knowledge and an effective comprehension of business management contexts and approaches.

Applying knowledge and understanding: students must be able to apply acquired knowledge and analyze specific problems related to various contexts, characterized by firms of different sizes and resources, taking into account various types of competencies.

Making judgments: students have to be able to use acquired knowledge both in conceptual and operational terms, with autonomous judgment capacity and exploiting various competencies in different business contexts.

Communication skills: students must master the technical language of business management to communicate clearly with specialized actors (managers, experts, academics), while also developing relational and communication skills with non-specialized actors.

Learning skills: students must develop adequate learning skills to pursue autonomous study in their working contexts of the main themes of the business management discipline.

Il materiale didattico predisposto dalla/dal docente in aggiunta ai testi consigliati (come ad esempio diapositive, dispense, esercizi, bibliografia) e le comunicazioni della/del docente specifiche per l'insegnamento sono reperibili all'interno della piattaforma Moodle › blended.uniurb.it

Modalità didattiche

The course involves the use of various teaching methods:

• Lectures
• Individual and group exercises, and report writing
• Oral presentations of exercises and discussions

 

Didattica innovativa

The in-person teaching method will be enriched with group exercises and in-depth studies based on problem-solving, which students will carry out using the university's Moodle platform.

Testi di studio

References will be provided at the beginning of the course.

Modalità di
accertamento

The assessment takes place through a written test consisting of 5 open-ended questions on the topics covered during the course. The evaluation of the responses will take into account the degree of knowledge of the topic, the completeness, and the clarity of exposition.

The student must answer the questions to demonstrate:

• Their ability to frame the studied concepts;
• Their mastery of the issues and concepts addressed during the course;
• Their ability to apply these concepts to understand, critically evaluate, and solve situations and problems related to the economics and management of companies;
• Their ability to explain their arguments rigorously and concisely within a limited time, using appropriate language.
• The assessment of the student's level of preparation will consider the evaluation of each individual exam question (maximum 6 points for a correct answer), and the work done by the student (if attending) during the year (up to 2 additional points added to the final evaluation).

  The time available to answer the written questions is 90 minutes.

Disabilità e DSA

Le studentesse e gli studenti che hanno registrato la certificazione di disabilità o la certificazione di DSA presso l'Ufficio Inclusione e diritto allo studio, possono chiedere di utilizzare le mappe concettuali (per parole chiave) durante la prova di esame.

A tal fine, è necessario inviare le mappe, due settimane prima dell’appello di esame, alla o al docente del corso, che ne verificherà la coerenza con le indicazioni delle linee guida di ateneo e potrà chiederne la modifica.

Testi di studio

References will be provided by the lecturer.

Modalità di
accertamento

The assessment takes place through a written test consisting of 5 open-ended questions on the topics covered during the course. The evaluation of the responses will take into account the degree of knowledge of the topic, the completeness, and the clarity of exposition.

The student must answer the questions to demonstrate:

• Their ability to frame the studied concepts;
• Their mastery of the issues and concepts addressed during the course;
• Their ability to apply these concepts to understand, critically evaluate, and solve situations and problems related to the economics and management of companies;
• Their ability to explain their arguments rigorously and concisely within a limited time, using appropriate language.
• The assessment of the student's level of preparation will consider the evaluation of each individual exam question (maximum 6 points for a correct answer), and the work done by the student (if attending) during the year (up to 2 additional points added to the final evaluation).

  The time available to answer the written questions is 90 minutes.

Disabilità e DSA

Le studentesse e gli studenti che hanno registrato la certificazione di disabilità o la certificazione di DSA presso l'Ufficio Inclusione e diritto allo studio, possono chiedere di utilizzare le mappe concettuali (per parole chiave) durante la prova di esame.

A tal fine, è necessario inviare le mappe, due settimane prima dell’appello di esame, alla o al docente del corso, che ne verificherà la coerenza con le indicazioni delle linee guida di ateneo e potrà chiederne la modifica.