This course has three objectives:

1. To provide conceptual tools for analyzing firms’ behavior about internal organization, strategy, and management, and the external competitive environment.

2. To examine the variety of firms by sector, size, and location.

3. To develop capabilities in applying operational tools and methodologies for analyzing and managing firms.

• The first part of the course analyses the fundamental elements of the firm, its interaction with the external environment and the main types of firms.
• The second part of the course focuses on the company's strategic management, examining business growth processes and key decisions regarding corporate and competitive strategies.
• The third part explores the main paths of business growth, considering both external behaviour (internationalization processes, social responsibility) and internal organization. Emphasis is placed on managing technological innovation, operational activities (purchasing, production, logistics) and market interactions (marketing and distribution).

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Knowledge and understanding: students must gain a solid knowledge and a clear understanding of business management contexts and approaches.

Applying knowledge and understanding: students must be able to apply their acquired knowledge to analyze specific problems related to various contexts, considering firms of different sizes and resources while taking into account different competencies.

Making judgments: students should be able to use their acquired knowledge both conceptually and operationally, exercising independent judgment and applying various competencies in different business contexts.

Communication skills: students must master the technical language of business management to communicate effectively with specialized stakeholders (managers, experts, academics), while also developing relational and communication skills for engaging with non-specialized audiences.

Learning skills: students must develop strong learning abilities to pursue independent study and further their understanding of key business management topics in their professional environments.

Il materiale didattico predisposto dalla/dal docente in aggiunta ai testi consigliati (come ad esempio diapositive, dispense, esercizi, bibliografia) e le comunicazioni della/del docente specifiche per l'insegnamento sono reperibili all'interno della piattaforma Moodle › blended.uniurb.it

• Manager testimonials
• Business case discussions

Modalità didattiche

The course incorporates various teaching methods:

• Lectures
• Individual and group exercises, along with report writing
• Oral presentations of exercises and discussions of business cases
• Manager testimonials

 

Didattica innovativa

The in-person teaching method will be enhanced with group exercises and in-depth studies based on problem-solving, which students will carry out using the university's Moodle platform.

Obblighi

None

Testi di studio

• Selected translated chapters from: Tunisini A., Ferrucci L., Pencarelli T. (2020), Economia e management delle imprese. Strategie e strumenti per la competitività e la gestione aziendale, Milano, HOEPLI 
• Slides provided by the professor
• Papers provided by the professor

Modalità di
accertamento

The assessment consists of a written test with 5 open-ended questions on topics covered during the course. Responses will be evaluated based on knowledge of the subjects, completeness, and clarity of presentation.

Students must answer the questions to demonstrate:

• Their ability to contextualise and apply the studied concepts.
• Their mastery of the topics addressed during the course.
• Their ability to apply these concepts to analyze, critically evaluate, and solve problems related to economics and management.
• Their ability to present arguments rigorously and concisely within a limited time, using appropriate terminology.

The final evaluation will consider:

• The assessment of each exam question, with up to 6 points per correct answer.
• Additional work completed during the course (for attending students), which can contribute up to 2 extra points.

Students will have 90 minutes to complete the written test.

Disabilità e DSA

Le studentesse e gli studenti che hanno registrato la certificazione di disabilità o la certificazione di DSA presso l'Ufficio Inclusione e diritto allo studio, possono chiedere di utilizzare le mappe concettuali (per parole chiave) durante la prova di esame.

A tal fine, è necessario inviare le mappe, due settimane prima dell’appello di esame, alla o al docente del corso, che ne verificherà la coerenza con le indicazioni delle linee guida di ateneo e potrà chiederne la modifica.

Modalità didattiche

None

Obblighi

None

Testi di studio

• Selected translated chapters from: Tunisini A., Ferrucci L., Pencarelli T. (2020), Economia e management delle imprese. Strategie e strumenti per la competitività e la gestione aziendale, Milano, HOEPLI 
• Slides provided by the professor
• Papers provided by the professor

Modalità di
accertamento

The assessment consists of a written test with 5 open-ended questions on topics covered during the course. Responses will be evaluated based on knowledge of the subjects, completeness, and clarity of presentation.

Students must answer the questions to demonstrate:

• Their ability to contextualise and apply the studied concepts.
• Their mastery of the topics addressed during the course.
• Their ability to apply these concepts to analyze, critically evaluate, and solve problems related to economics and management.
• Their ability to present arguments rigorously and concisely within a limited time, using appropriate terminology.

The final evaluation will consider:

• The assessment of each exam question with up to 6 points per correct answer.
• Optional additional work (agreed with the professor), which can contribute up to 2 extra points.

Students will have 90 minutes to complete the written test.

Disabilità e DSA

Le studentesse e gli studenti che hanno registrato la certificazione di disabilità o la certificazione di DSA presso l'Ufficio Inclusione e diritto allo studio, possono chiedere di utilizzare le mappe concettuali (per parole chiave) durante la prova di esame.

A tal fine, è necessario inviare le mappe, due settimane prima dell’appello di esame, alla o al docente del corso, che ne verificherà la coerenza con le indicazioni delle linee guida di ateneo e potrà chiederne la modifica.

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