INTERNATIONAL MARKETING
| A.A. | CFU |
|---|---|
| 2007/2008 | 10 |
| Docente | Ricevimento studentesse e studenti | |
|---|---|---|
| Fabio Musso |
Assegnato al Corso di Studio
| Giorno | Orario | Aula |
|---|
Obiettivi Formativi
The course provides a thorough understanding of central contemporary issues in business management within the global context. It also provides exploratory insights into the changing logic of traditional marketing in the international context.
Programma
The scope and environment of International Marketing & International Trade.
Developing Global Marketing Strategies.
- Global Marketing Management, Planning and Organization .
- Evaluating a Company's products for International consumers and/or for businesses .
- Evaluating International marketing channels, exporting, and logistics.
- Developing integrated marketing communications, and sales management .
- Implementing Global Marketing Strategies .
Development of pricing policies for International Markets.
- Understanding the requirements for dealing with and negotiating with International Customers, Partners and Regulators .
- International Marketing transitions .
Modalità Didattiche, Obblighi, Testi di Studio e Modalità di Accertamento
- Modalità didattiche
Lectures/discussions, discussions of case studies (in Italian).
- Testi di studio
Czinkota M., Ronkainen I., International Marketing, Harcourt College Publishers, 2002.
| « torna indietro | Ultimo aggiornamento: 18/07/2007 |
