GRAPHIC DESIGN AND VISUAL COMMUNICATION LABORATORY
LABORATORIO DI PROGETTAZIONE GRAFICA E COMUNICAZIONE VISIVA
A.Y. | Credits |
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2024/2025 | 6 |
Lecturer | Office hours for students | |
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Jonathan Pierini | by appointment |
Teaching in foreign languages |
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Course with optional materials in a foreign language
English
This course is entirely taught in Italian. Study materials can be provided in the foreign language and the final exam can be taken in the foreign language. |
Assigned to the Degree Course
Date | Time | Classroom / Location |
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Date | Time | Classroom / Location |
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Learning Objectives
The course aims at providing basic knowledge in graphic design and visual communication. The main objective is to provide tools for understanding the relationships between history, theory, practice and criticism in relation to graphic and typographic languages. The workshop-based nature of the course offers a practical approach to themes and issues of graphic design and communication at the same time with reference to languages, tools, processes and material and immaterial conditions of production.
Program
The course, developed over six weeks, for two sessions lasting three consecutive hours per week, alternates frontal lectures with exercises and moments of collective and individual review. The course proposes work on three main thematic focuses: sign, color and image. Each thematic core is addressed starting from a particular case study and includes an exercise. The program is complemented by a series of in-depth lessons on typography, printing and contemporary publishing processes.
Learning Achievements (Dublin Descriptors)
Knowledge and understanding:
knowledge of the main historical-critical references in the field of graphic design and visual communication;
knowledge of the basic principles of graphic design and visual communication;
knowledge of the languages and contexts of application of the graphic design and visual communication;
Applied knowledge and understanding:
ability to recognize and contextualize the languages of the project in relation to the main historical-critical references;
ability to understand the context of application of graphic-visual languages;
ability to apply graphic-visual languages in relation to the context;
Autonomy of judgment:
At the end of the course the student will have developed the ability to observe, describe, evaluate and critically apply graphic-visual languages in relation to the contents, context and target audiences.
Communication skills:
The student will be able to use specific terms relating to the areas of graphic design and communication, both as regards the description of historical facts and critical issues, and as regards contemporary technical and design issues. He will be able to describe objects, contexts and issues in the field of interest, communicate needs and formulate specific requests.
Ability to learn:
The student will be able to acquire information independently with respect to the disciplinary area of interest, to update and integrate their knowledge on the basis of the specific needs of each project. He will also be able to learn new communication processes and possibilities within the graphic-visual project.
Teaching Material
The teaching material prepared by the lecturer in addition to recommended textbooks (such as for instance slides, lecture notes, exercises, bibliography) and communications from the lecturer specific to the course can be found inside the Moodle platform › blended.uniurb.it
Teaching, Attendance, Course Books and Assessment
- Teaching
Frontal lectures and excercises.
- Innovative teaching methods
The teaching of the course is centered on a practice-based model and includes flipped classroom activities.
- Attendance
Attendance is not mandatory but strongly recommended. Students attending classes for a minimum of 3/4s of the lessons are considered as attending students.
- Course books
– Falcinelli R. (a cura di) Filosofia del graphic design. Torino: Edinaudi, 2022 (introduction).
– Polano S., Vetta P. Abecedario. La grafica del Novecento. Milano: Electa, 2022.
– Kinross, R. Tipografia moderna. Saggio di storia critica. Viterbo: Stampa Alternativa & Graffiti, 2005.
- Assessment
The final evaluation will take place by means of an oral exam that will focus on the presentation and critical discussion of the projects produced during the course, on the assessment of knowledge relating to the contents of the lessons, as well as the subject of the text books. The evaluation criteria are the following: the quality of the projects presented, the ability to analyze facts and projectual elements, the level of mastery of knowledge, the degree of articulation of the answers, the use of appropriate specific terminology. The final evaluation is expressed out of thirty.
- Disabilità e DSA
Le studentesse e gli studenti che hanno registrato la certificazione di disabilità o la certificazione di DSA presso l'Ufficio Inclusione e diritto allo studio, possono chiedere di utilizzare le mappe concettuali (per parole chiave) durante la prova di esame.
A tal fine, è necessario inviare le mappe, due settimane prima dell’appello di esame, alla o al docente del corso, che ne verificherà la coerenza con le indicazioni delle linee guida di ateneo e potrà chiederne la modifica.
Additional Information for Non-Attending Students
- Teaching
Non attending students will be offered exercises to develop independently. These exercises will be shared via Moodle and presented in depth by the teacher via call. It is up to the student to contact the teacher before the start of lessons.
- Attendance
Attendance is not mandatory but strongly recommended. Students attending classes for a minimum of 3/4s of the lessons are considered as attending students.
- Course books
– Falcinelli R. (a cura di) Filosofia del graphic design. Torino: Edinaudi, 2022 (introduction).
– Polano S., Vetta P. Abecedario. La grafica del Novecento. Milano: Electa, 2022.
– Kinross, R. Tipografia moderna. Saggio di storia critica. Viterbo: Stampa Alternativa & Graffiti, 2005.
Also vailable in English: Kinross R. (2019), Modern Typography: An Essay in Critical History. London: Hypen Press.To give non-attending students the opportunity to compensate for what is done during lessons with independent study, the following materials referring to the same contents of the program are indicated in order to promote full understanding:
– Lupton, E. Type, Thinking with Type, Princeton Architectural Press, 2010.
- Assessment
The final evaluation will take place by means of an oral exam that will focus on the presentation and critical discussion of the projects produced, and on the assessment of knowledge relating to the contents of the text books. The evaluation criteria are the following: the quality of the projects presented, the ability to analyze facts and projectual elements, the level of mastery of knowledge, the degree of articulation of the answers, the use of appropriate specific terminology. The final evaluation is expressed out of thirty.
- Disabilità e DSA
Le studentesse e gli studenti che hanno registrato la certificazione di disabilità o la certificazione di DSA presso l'Ufficio Inclusione e diritto allo studio, possono chiedere di utilizzare le mappe concettuali (per parole chiave) durante la prova di esame.
A tal fine, è necessario inviare le mappe, due settimane prima dell’appello di esame, alla o al docente del corso, che ne verificherà la coerenza con le indicazioni delle linee guida di ateneo e potrà chiederne la modifica.
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