English is the world's most hybrid language. It's history and make up crosses many languages and cultural broders and has become a "global" language. Due to this eclectic capacity, English has a fundamentak role in advertising and marketing.

The course will briefly examine  word formation, leading to an analysis of the language of advertising and marketing with its wordplay, attention seeking devices,figurative language and special forms.

Varieties of English

English Word Formation

Abbreviations

Blending / Compounding

Conversion

Collocations

Phrasals in business

English in Advertising and Marketing.

By the end of the course students should have:

A knowledge and understanding of the make up of English as used

in advertising and marketing

Should be able to apply this knowledge to business situations.

Should be able to make judgements and communicate the language learnt

Should have the necessarylearning skilld to understand, listen,read and write typical business  situations.

Il materiale didattico predisposto dalla/dal docente in aggiunta ai testi consigliati (come ad esempio diapositive, dispense, esercizi, bibliografia) e le comunicazioni della/del docente specifiche per l'insegnamento sono reperibili all'interno della piattaforma Moodle › blended.uniurb.it

Lettori and collaboratori will hold group tutorage to help and develope linguistic competences in a corporate context.

Modalità didattiche

 lectures and seminars.

Obblighi

Wherever possible students should attend lessons and tutorials.

Testi di studio

Notes (dispensa) compiled by the course leader(Prof John Taylor). ( Information will be given during the first lesson)

John llison,Jeremy Townend with Paul Emmerson

The Business 2.0 ( B2 Upper Intermediate) -Macmillan -2013 ( used by lettori)

John Taylor, Elisabetta Zazzeroni - Mailing.Internet Business Writing

ARAS Ed. - Fano - 2014

Modalità di
accertamento

Written and oral exams in English.

The oral exan(Monografico) will be based on the Taylor notes, text book ( to be chosen later)

and the introductory pages of Mailing-Internet Business Writing.I Due to the large number of students

the test will be writtn.

Disabilità e DSA

Le studentesse e gli studenti che hanno registrato la certificazione di disabilità o la certificazione di DSA presso l'Ufficio Inclusione e diritto allo studio, possono chiedere di utilizzare le mappe concettuali (per parole chiave) durante la prova di esame.

A tal fine, è necessario inviare le mappe, due settimane prima dell’appello di esame, alla o al docente del corso, che ne verificherà la coerenza con le indicazioni delle linee guida di ateneo e potrà chiederne la modifica.

Modalità didattiche

Non attending students should get in touch with the course leader

Prof.John Taylor

jtmedia@alice.it

john.taylor@uniurb.it

The course will be taught entirely in Emglish. The final exams and bibliography are in English.