Università degli Studi di Urbino Carlo Bo / Portale Web di Ateneo


Struttura
Dipartimento di Scienze della Comunicazione, Studi Umanistici e Internazionali (DISCUI) Urbino Via Saffi, 15 0722 305840 barbara.francioni@uniurb.it
Curriculum

Barbara Francioni è professoressa associata di economia e gestione delle imprese (SECS-P/08) presso il Dipartimento di Scienze della Comunicazione, Studi Umanistici e Internazionali (DISCUI) dell’Università degli Studi di Urbino Carlo Bo. È docente di marketing e comunicazione d’impresa, marketing e comunicazione per il turismo culturale e marketing interculturale presso le Scuole di Lingue e Letterature Straniere e di Scienze della Comunicazione.

Si occupa principalmente di brand e di processi di internazionalizzazione delle Piccole e Medie Imprese. Gli attuali progetti di ricerca includono brand hate, brand addiction, brand in Higher Education, comportamento del consumatore e sicurezza alimentare, international strategic decision making process, non linear internationalization. Ha pubblicato articoli su diverse riviste internazionali importanti come International Business Review, Journal of Small Business Management, Journal of Retailing and Consumer Services, International Journal of Management Reviews, Journal of Consumer Marketing, International Entrepreneurship and Management Journal, Journal of Purchasing and Supply Management.

Barbara Francioni, Ilaria Curina, Sabrina M. Hegner, Marco Cioppi (2021). Brand addiction: brand characteristics and psychological outcomes, THE JOURNAL OF CONSUMER MARKETING, Vol. 38, No. 2, pp. 125–136, ISSN: 0736-3761, doi: 10.1108/JCM-02-2020-3678 - Emerald Publishing Limited, Bingley, West Yorkshire, England. Article publication date: 31 December 2020

Ilaria Curina, Barbara Francioni, Marco Cioppi, Elisabetta Savelli (2021). Traits and peculiarities of different brand hate behaviours. JOURNAL OF STRATEGIC MARKETING, Vol. 29, No. 3, pp. 227-246, Print ISSN: 0965-254X Online ISSN: 1466-4488, doi: 10.1080/0965254X.2019.1676293 – Taylor & Francis Group, Oxfordshire United Kingdom. Published online: 14 October 2019

Elisabetta Savelli, Laura Bravi, Barbara Francioni, Federica Murmura, Tonino Pencarelli (2021). PDO labels and food preferences: results from a sensory analysis. BRITISH FOOD JOURNAL, Vol.123, No. 3, pp.1170-1189, ISSN: 0007-070X, doi: 10.1108/BFJ-05-2020-0435 - Emerald Publishing Limited, Bingley, West Yorkshire, England. Article publication date: 13 November 2020

Tiia Vissak, Barbara Francioni, Susan Freeman (2020). Foreign market entries, exits and re-entries: The role of knowledge, network relationships and decision-making logic. INTERNATIONAL BUSINESS REVIEW, Vol. 29, No. 1, 101592, ISSN: 0969-5931, doi: 10.1016/j.ibusrev.2019.101592 - Elsevier B.V., Amsterdam, The Netherlands. Available online 22 October 2019.

Izabela Kowalik, Lidia Danik, Barbara Francioni (2020). Specialized marketing capabilities and foreign expansion of the international new ventures. JOURNAL OF SMALL BUSINESS MANAGEMENT, p. 1-39, ISSN: 0047-2778, doi: 10.1080/00472778.2020.1750621 - Taylor & Francis Group, Oxfordshire United Kingdom. Published online: 13 July 2020.

Niina Nummela, Tiia Vissak, Barbara Francioni (2020). The interplay of entrepreneurial and non-entrepreneurial internationalization: an illustrative case of an Italian SME. INTERNATIONAL ENTREPRENEURSHIP AND MANAGEMENT JOURNAL, ISSN: 1554-7191, doi: 10.1007/s11365-020-00673-y - Springer Nature Switzerland AG, Switzerland. Published: 29 May 2020

Rodica Ianole-C?lin, Barbara Francioni, Giorgia Masili, Elena Druic?, Zizi Goschin, (2020). A cross-cultural analysis of how individualism and collectivism impact collaborative consumption. RESOURCES CONSERVATION & RECYCLING, Vol. 157, 104762, ISSN: 0921-3449, doi: 10.1016/j.resconrec.2020.104762 - Elsevier B.V., Amsterdam, The Netherlands. Available online 27 February 2020.

Barbara Francioni, Kevin D. Clark, (2020). The mediating role of speed in the global sourcing decision process. JOURNAL OF PURCHASING AND SUPPLY MANAGEMENT, Vol. 26, No. 2, 100609, ISSN: 1478-4092, doi: 10.1016/j.pursup.2020.100609 - Elsevier B.V., Amsterdam, The Netherlands. Available online 8 February 2020.

Elisabetta Savelli, Barbara Francioni, Ilaria Curina (2020). Healthy lifestyle and food waste behavior. Vol. 37, No. 2, pp. 148-159, THE JOURNAL OF CONSUMER MARKETING, ISSN: 0736-3761, doi: 10.1108/JCM-10-2018-2890- Emerald Publishing Limited, Bingley, West Yorkshire, England. Article publication date: 25 October 2019

Barbara Francioni, Ilaria Curina, Charles Dennis, Savvas Papagiannidis, Eleftherios Alamanos, Michael Bourlakis, Sabrina M. Hegner (2020). Does trust play a role when it comes to donations? A comparison of Italian and US higher education institutions. HIGHER EDUCATION, ISSN: 0018-1560 (Print) 1573-174X (Online), doi: 10.1007/s10734-020-00623-1 - Springer Nature Switzerland AG, Switzerland. Published: 09 October 2020

Bravi Laura, Francioni Barbara, Murmura Federica, Savelli Elisabetta (2020). Factors affecting household food waste among young consumers and actions to prevent it. A comparison among UK, Spain and Italy. RESOURCES CONSERVATION & RECYCLING, Vol. 153, 104586, ISSN: 0921-3449, doi: 10.1016/j.resconrec.2019.104586 - Elsevier B.V., Amsterdam, The Netherlands. Available online 15 November 2019.

Fabio Musso, Barbara Francioni (2020). The strategic decision-making process for the internationalization of family businesses. SINERGIE, vol. 38, pp. 21-43, ISSN: 0393-5108, doi: 10.7433/s112.2020.02 - Fondazione Cueim, Verona, Italy. Published: 31 August 2020.

Ilaria Curina, Barbara Francioni, Sabrina M. Hegner, Marco Cioppi (2020). Brand hate and non-repurchase intention: A service context perspective in a cross-channel setting. JOURNAL OF RETAILING AND CONSUMER SERVICES, Vol. 54, May, 102031, ISSN: 0969-6989, doi: 10.1016/j.jretconser.2019.102031- Elsevier B.V., Amsterdam, The Netherlands. Available online 30 December 2019

Tiia Vissak, Barbara Francioni (2020). Re-Internationalization Forms and Impact Factors: Four Cases. MANAGEMENT ISSUES, Vol. 18, No. 1(87), pp. 27-53, ISSN: 1644-9584, doi: 10.7172/1644- 9584.87.2 - Faculty of Management, University of Warsaw, Warsaw, Poland. Article publication date: 30 March 2020.

Prodotti della Ricerca di Barbara Francioni.

vedi

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Insegnamento
Course
2024/2025 MARKETING E COMUNICAZIONE D'IMPRESA
Marketing and Corporate Communications
Course with optional materials in a foreign language
2024/2025 MARKETING E COMUNICAZIONE D'IMPRESA
MARKETING AND BUSINESS COMMUNICATION
mutuato
Course with optional materials in a foreign language
2024/2025 MARKETING E COMUNICAZIONE DEL TURISMO CULTURALE
MARKETING AND COMMUNICATION FOR CULTURAL TOURISM
Course with optional materials in a foreign language
2024/2025 MARKETING INTERCULTURALE
INTERCULTURAL MARKETING
Course partially taught in a foreign language
2023/2024 MARKETING E COMUNICAZIONE D'IMPRESA
Marketing and Corporate Communications
Course with optional materials in a foreign language
2023/2024 MARKETING E COMUNICAZIONE D'IMPRESA
MARKETING AND BUSINESS COMMUNICATION
Course with optional materials in a foreign language
2023/2024 MARKETING E COMUNICAZIONE DEL TURISMO CULTURALE
MARKETING AND COMMUNICATION FOR CULTURAL TOURISM
Course with optional materials in a foreign language
2023/2024 MARKETING INTERCULTURALE
INTERCULTURAL MARKETING
Course with optional materials in a foreign language
2022/2023 MARKETING E COMUNICAZIONE D'IMPRESA
Marketing and Corporate Communications
Course with optional materials in a foreign language
2022/2023 MARKETING E COMUNICAZIONE D'IMPRESA
MARKETING AND BUSINESS COMMUNICATION
Course with optional materials in a foreign language
2022/2023 MARKETING E COMUNICAZIONE DEL TURISMO CULTURALE
MARKETING AND COMMUNICATION FOR CULTURAL TOURISM
Course with optional materials in a foreign language
2022/2023 MARKETING INTERCULTURALE
INTERCULTURAL MARKETING
Course with optional materials in a foreign language
2021/2022 MARKETING E COMUNICAZIONE D'IMPRESA
Marketing and Corporate Communications
Course with optional materials in a foreign language
2021/2022 MARKETING E COMUNICAZIONE D'IMPRESA
MARKETING AND BUSINESS COMMUNICATION
Course with optional materials in a foreign language
2021/2022 MARKETING E COMUNICAZIONE DEL TURISMO CULTURALE
MARKETING AND COMMUNICATION FOR CULTURAL TOURISM
Course with optional materials in a foreign language
2021/2022 MARKETING INTERCULTURALE
INTERCULTURAL MARKETING
Course with optional materials in a foreign language
2020/2021 MARKETING
MARKETING
Course with optional materials in a foreign language
2020/2021 MARKETING INTERCULTURALE
INTERCULTURAL MARKETING
Course with optional materials in a foreign language
2019/2020 MARKETING
MARKETING
Course with optional materials in a foreign language
2019/2020 MARKETING INTERCULTURALE
INTERCULTURAL MARKETING
Course with optional materials in a foreign language
2018/2019 MARKETING
MARKETING
Course with optional materials in a foreign language
2018/2019 STRATEGIE DI INTERNAZIONALIZZAZIONE
INTERNATIONALISATION STRATEGIES
Course partially taught in a foreign language
2017/2018 MARKETING INTERNAZIONALE
INTERNATIONAL MARKETING
Course with optional materials in a foreign language
2017/2018 STRATEGIE DI INTERNAZIONALIZZAZIONE
INTERNATIONALISATION STRATEGIES
Course partially taught in a foreign language
2016/2017 MARKETING INTERNAZIONALE
INTERNATIONAL MARKETING
Course with optional materials in a foreign language
2015/2016 MARKETING INTERNAZIONALE
INTERNATIONAL MARKETING
2014/2015 Marketing internazionale