| Struttura | ||||
| Dipartimento di Scienze della Comunicazione, Studi Umanistici e Internazionali (DISCUI) | Urbino Via Saffi, 15 | 0722 305840 | barbara.francioni@uniurb.it | |
| Curriculum | |
Barbara Francioni è professoressa associata di economia e gestione delle imprese (SECS-P/08) presso il Dipartimento di Scienze della Comunicazione, Studi Umanistici e Internazionali (DISCUI) dell’Università degli Studi di Urbino Carlo Bo. È docente di marketing e comunicazione d’impresa, marketing e comunicazione per il turismo culturale e marketing interculturale presso le Scuole di Lingue e Letterature Straniere e di Scienze della Comunicazione.
Si occupa principalmente di brand e di processi di internazionalizzazione delle Piccole e Medie Imprese. Gli attuali progetti di ricerca includono brand hate, brand addiction, brand in Higher Education, comportamento del consumatore e sicurezza alimentare, international strategic decision making process, non linear internationalization. Ha pubblicato articoli su diverse riviste internazionali importanti come International Business Review, Journal of Small Business Management, Journal of Retailing and Consumer Services, International Journal of Management Reviews, Journal of Consumer Marketing, International Entrepreneurship and Management Journal, Journal of Purchasing and Supply Management.
Barbara Francioni, Roberta De Cicco, Ilaria Curina, Marco Cioppi (2025) The strength of stance: The impact of brand activism on resistance to negative information, purchasing, and premium paying intents across different types of failures. JOURNAL OF RETAILING AND CONSUMER SERVICES, Vol. 82, No. January, 104102, ISSN: 0969-6989, doi: 10.1016/j.jretconser.2024.104102
Wensong Bai, Barbara Francioni, Martin Johanson, Luis Oliveira, Milena Ratajczak-Mrozek (published online in 2024) Entrepreneurial alertness, international performance, and the role of effectuation in SME internationalization. JOURNAL OF SMALL BUSINESS MANAGEMENT, ISSN: 0047-2778, doi: 10.1080/00472778.2024.2397807
Mauro Dini, Roberta De Cicco, Ilaria Curina, Marco Cioppi (published online in 2024) Enhancing well-being in cultural tourism: the role of experiences and information sharing. CURRENT ISSUES IN TOURISM, ISSN 1368-3500, doi: 10.1080/13683500.2024.2414928
Barbara Francioni, Oscar Martín Martín (2024) International market, network, and opportunity selection: A systematic review of empirical research, integrative framework, and comprehensive research agenda. JOURNAL OF INTERNATIONAL MANAGEMENT, Vol. 30, No. 5, 101174, ISSN: 1075-4253, doi: 10.1016/j.intman.2024.101174
Sabrina Hegner, Janina Schaumann, Barbara Francioni, Ilaria Curina (2024), Brand addiction and compulsive buying in female consumers’ relationships with food brands. BRITISH FOOD JOURNAL, Vol. 126, No. 3, pp. 1183–1201, ISSN: 0007-070X, doi: 10.1108/BFJ-05-2023-0355
Prodotti della Ricerca di Barbara Francioni.
| A.A. A.Y. |
Insegnamento Course |
|---|---|
| 2024/2025 | MARKETING E COMUNICAZIONE D'IMPRESA Marketing and Corporate Communications
Course with optional materials in a foreign language
|
| 2024/2025 | MARKETING E COMUNICAZIONE D'IMPRESA MARKETING AND BUSINESS COMMUNICATION mutuato
Course with optional materials in a foreign language
|
| 2024/2025 | MARKETING E COMUNICAZIONE DEL TURISMO CULTURALE MARKETING AND COMMUNICATION FOR CULTURAL TOURISM
Course with optional materials in a foreign language
|
| 2024/2025 | MARKETING INTERCULTURALE INTERCULTURAL MARKETING
Course partially taught in a foreign language
|
| 2023/2024 | MARKETING E COMUNICAZIONE D'IMPRESA Marketing and Corporate Communications
Course with optional materials in a foreign language
|
| 2023/2024 | MARKETING E COMUNICAZIONE D'IMPRESA MARKETING AND BUSINESS COMMUNICATION
Course with optional materials in a foreign language
|
| 2023/2024 | MARKETING E COMUNICAZIONE DEL TURISMO CULTURALE MARKETING AND COMMUNICATION FOR CULTURAL TOURISM
Course with optional materials in a foreign language
|
| 2023/2024 | MARKETING INTERCULTURALE INTERCULTURAL MARKETING
Course with optional materials in a foreign language
|
| 2022/2023 | MARKETING E COMUNICAZIONE D'IMPRESA Marketing and Corporate Communications
Course with optional materials in a foreign language
|
| 2022/2023 | MARKETING E COMUNICAZIONE D'IMPRESA MARKETING AND BUSINESS COMMUNICATION
Course with optional materials in a foreign language
|
| 2022/2023 | MARKETING E COMUNICAZIONE DEL TURISMO CULTURALE MARKETING AND COMMUNICATION FOR CULTURAL TOURISM
Course with optional materials in a foreign language
|
| 2022/2023 | MARKETING INTERCULTURALE INTERCULTURAL MARKETING
Course with optional materials in a foreign language
|
| 2021/2022 | MARKETING E COMUNICAZIONE D'IMPRESA Marketing and Corporate Communications
Course with optional materials in a foreign language
|
| 2021/2022 | MARKETING E COMUNICAZIONE D'IMPRESA MARKETING AND BUSINESS COMMUNICATION
Course with optional materials in a foreign language
|
| 2021/2022 | MARKETING E COMUNICAZIONE DEL TURISMO CULTURALE MARKETING AND COMMUNICATION FOR CULTURAL TOURISM
Course with optional materials in a foreign language
|
| 2021/2022 | MARKETING INTERCULTURALE INTERCULTURAL MARKETING
Course with optional materials in a foreign language
|
| 2020/2021 | MARKETING MARKETING
Course with optional materials in a foreign language
|
| 2020/2021 | MARKETING INTERCULTURALE INTERCULTURAL MARKETING
Course with optional materials in a foreign language
|
| 2019/2020 | MARKETING MARKETING
Course with optional materials in a foreign language
|
| 2019/2020 | MARKETING INTERCULTURALE INTERCULTURAL MARKETING
Course with optional materials in a foreign language
|
| 2018/2019 | MARKETING MARKETING
Course with optional materials in a foreign language
|
| 2018/2019 | STRATEGIE DI INTERNAZIONALIZZAZIONE INTERNATIONALISATION STRATEGIES
Course partially taught in a foreign language
|
| 2017/2018 | MARKETING INTERNAZIONALE INTERNATIONAL MARKETING
Course with optional materials in a foreign language
|
| 2017/2018 | STRATEGIE DI INTERNAZIONALIZZAZIONE INTERNATIONALISATION STRATEGIES
Course partially taught in a foreign language
|
| 2016/2017 | MARKETING INTERNAZIONALE INTERNATIONAL MARKETING
Course with optional materials in a foreign language
|
| 2015/2016 | MARKETING INTERNAZIONALE INTERNATIONAL MARKETING |
| 2014/2015 | Marketing internazionale |
| 2013/2014 | Marketing internazionale |
| 2012/2013 | Marketing internazionale |
| 2011/2012 | Marketing internazionale |
| 2011/2012 | Marketing internazionale |
| Giorno | Orario | Attività | Aula |
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